Irawati, R., M. Nursahira, and S. Setiyawan. “Brand Image Memediasi Celebrity Endorse Dan Sosial Media Marketing Terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang”. Jurnal Simki Economic, Vol. 8, no. 2, June 2025, pp. 426-38, doi:10.29407/jse.v8i2.1134.