https://jiped.org/index.php/JSE/issue/feed Jurnal Simki Economic 2024-12-06T08:50:21+07:00 Erwin Putera Permana ojs.unpkediri@gmail.com Open Journal Systems <div style="background-color: #ebfeec; border: 2px solid #bae481; border-radius: 5px; text-align: left; padding: 5px; font-family: sans-serif; font-size: 14px; margin-left: 0px;">Simki Economic Journal Published 2 times in 1 year. This Scientific Periodical is a scientific publication in the fields of economics such as Management, Accounting and Economic Education.</div> <p><br><a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1501128771&amp;1&amp;&amp;" target="_blank" rel="noopener">ISSN (<em>Online</em>) 2599-0748</a><br><a title="Web Analytics" href="https://statcounter.com/" target="_blank" rel="noopener"><img src="https://c.statcounter.com/12552572/0/c394357a/0/" alt="Web Analytics"></a> <a href="https://statcounter.com/p12552572/?guest=1">View Economic Stats</a></p> https://jiped.org/index.php/JSE/article/view/602 Analisis Pengelolaan Sumber Daya Manusia dalam Upaya Meningkatkan Kualitas Pelayanan Pasien IGD pada RSUD Oto Iskandar Di Nata 2024-09-25T05:30:25+07:00 Silvi Fitri Utami silvi10120157@digitechuniversity.ac.id Harry Nugraha harrynugraha@digitechuniversity.ac.id <p>This study aims to analyze human resource management in an effort to improve the quality of emergency room patient services at Otista Regional Hospital. Problem data was obtained based on the Otista Regional Hospital Strategic Plan for 2021-2026. The research used qualitative research methods which describe based on data obtained through interview techniques and distributing questionnaires to the research location at Otista Hospital, Bandung Regency. The techniques used to analyze data are data reduction, data presentation, and drawing conclusions. The research results showed that based on questionnaire calculations, the average result was 4.65 with a very high index. Meanwhile, for the results of the questionnaire related to IGD HR, the average result was 4.28 with a very high index. The efforts made by Otista Regional Hospital to maintain this condition include ongoing training and guidance for human resources so that HR management at Otista Regional Hospital can continue to provide quality services to patients, especially emergency room patients.</p> 2024-05-08T14:46:01+07:00 Copyright (c) 2024 Silvi Fitri Utami, Harry Nugraha https://jiped.org/index.php/JSE/article/view/618 Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online 2024-09-25T05:30:25+07:00 Annisa Indah Mutiasari mutiasariannisa@usahidsolo.ac.id Anggit Dyah Kusumastuti anggit.dyahkusumastuti@usahidsolo.ac.id Rusnandari Retno Cahyani rusnandarirc@gmail.com Firdhaus Hari Saputro Al Haris edoz2003@gmail.com <p>The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home<strong>. </strong>The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.</p> 2024-05-09T10:30:28+07:00 Copyright (c) 2024 Annisa Indah Mutiasari, Anggit Dyah Kusumastuti, Rusnandari Retno Cahyani, Firdhaus Hari Saputro Al Haris https://jiped.org/index.php/JSE/article/view/585 Analisis Laporan Keuangan untuk Menilai Kinerja Keuangan pada PT Bank Mandiri (Persero) Tbk. 2024-09-25T05:30:25+07:00 Luthfiy Fithriyyah luthfiy10120151@digitechuniversity.ac.id Vina Anggilia Puspita vinaanggilia@digitechuniversity.ac.id <p>The aim of this research is to evaluate the financial performance of PT. Bank Mandiri (Persero) Tbk. during the 2020-2022 time period using financial ratios such as liquidity, profitability and solvency ratios. The research method used is quantitative descriptive analysis. The data source used comes from financial reports that are publicly available on the official website of the Indonesia Stock Exchange. The research results show that the impact of the Covid-19 pandemic has greatly influenced the performance of PT. Bank Mandiri (Persero) Tbk. especially visible from the fluctuations that occur in all financial ratios, such as liquidity, profitability and solvency ratios. Despite experiencing these fluctuations, PT. Bank Mandiri (Persero) Tbk. successfully overcome complex economic challenges and wisely manage financial risks.</p> 2024-05-09T10:32:33+07:00 Copyright (c) 2024 Luthfiy Fithriyyah, Vina Anggilia Puspita https://jiped.org/index.php/JSE/article/view/660 Dampak Tingkat Pendidikan terhadap Kemiskinan di Sumatera Utara Tahun 2017-2021 2024-09-25T05:30:25+07:00 Rey Septanislaus Togatorop micasiarmeiriza@gmail.com Maysri Handayani Putri Sinaga maysri.7233210041@mhs.unimed.ac.id Nazwa Aulia Putri nazwauliap.7232510006@mhs.unimed.ac.id Roihanah Hafifah hanah.7233510006@mhs.unimed.ac.id Azra Lena Nuraina azralena.7231210012@mhs.unimed.ac.id <p>This research aims to investigate the relationship between education level and poverty level in North Sumatra during the 2017-2021 period. The data used was sourced from the Central Statistics Agency (BPS) and analyzed using the linear regression method via the Statistical Package for the Social Sciences (SPSS) software. The research sample includes secondary data that records education levels and poverty levels in North Sumatra. The results of the analysis show that there is a significant relationship between the level of education and the level of poverty in the region.</p> 2024-05-29T13:16:30+07:00 Copyright (c) 2024 Rey Septanislaus Togatorop, Maysri Handayani Putri Sinaga, Nazwa Aulia Putri, Roihanah Hafifah, Azra Lena Nuraina https://jiped.org/index.php/JSE/article/view/599 The Actualization of The Economic Movement 2024-09-25T05:30:25+07:00 Rahmat Saleh rahmat@ep.uad.ac.id Nurafifah Wulandari nurafifahwulandari96@mail.ugm.ac.id <p>An indication of the success of a country's economic development is important to the attention of various parties. The potential gap in economic growth inequality between regions often occurs, sometimes in line with and sometimes not along with improvements in human development and other financial aspects. The purpose of our research is to identify the effect of Regional Original Revenue (PAD) and Human Development Index (HDI) on economic growth (GRDP). The data used in this study are secondary. The use of secondary data obtained from government agencies in the provincial and national environment, namely the Central Statistics Agency, in the form of panel data before the COVID-19 pandemic from 34 provinces in Indonesia for four years, 136 data observations applying regression analysis with Eviews 25 analysis tools in the form of panel data models pooling least square (PLS) / common effect, random effect and fixed effect. The results found that PAD partially affects GRDP while HDI has no significant effect on economic growth. Even though simultaneously the influence of PAD and HDI on economic growth is 73%, it is indicated by the results of the coefficient of determination R-square.</p> 2024-05-31T18:40:13+07:00 Copyright (c) 2024 Rahmat Saleh, Nurafifah Wulandari https://jiped.org/index.php/JSE/article/view/639 Pengaruh Harga dan Lokasi terhadap Minat Beli Ulang 2024-09-25T05:30:25+07:00 Darma Wijaya darma.dwa@bsi.ac.id Purwatiningsih Purwatiningsih purwatiningsih.pwt@bsi.ac.id Sopyan Sopyan sopyan.syp@bsi.ac.id Iwan Iwan iwan.iwx@nusamandiri.ac.id <p>This study aimed to investigate the effects of location and price on repurchase interest in decisions made at Tangerang City's Madura grocery stalls. This study used a descriptive empirical approach by taking an intencional sampling of one hundred Madura grocery stall customers. The data were analyzed using Partial Least Square (PLS) path analysis. The research found that price and location have a major influence on purchasing decisions; In addition, purchasing decisions serve as important mediators in the relationship between price and repurchase interest, as well as location and repurchase interest. The conclusion of this study is that Madurese grocery stalls must maintain strategically affordable prices and locations to drive customers' repurchase decisions and interests. To explore the factors influencing the popularity of Madura grocery stalls, future research may consider factors such as service quality.</p> 2024-06-07T04:54:50+07:00 Copyright (c) 2024 Darma Wijaya, Purwatiningsih, Sopyan, Iwan https://jiped.org/index.php/JSE/article/view/640 Pengaruh Profitabilitas dan Likuiditas terhadap Keputusan Stock Split dengan Mediasi Tingkat Kemahalan Harga 2024-09-25T05:30:25+07:00 Muhammad Sapruwan msapruwan@pelitabangsa.ac.id Jurlis Marsemes Here jurlis.marsemes.here@mhs.pelitabangsa.ac.id <p>Since semester 2 of 2020, when COVID-19 began to be handled well, world economic developments began to show positive growth. In 2021, world economic growth is 5.9% and Indonesia's economic growth is 3.7%, it is estimated that world economic growth in 2022 will be at 4.5% and Indonesia at 5.1%. This also has an impact on the movement of world stock exchanges and also the Indonesian stock market. ICI was at 5,900 at the end of 2020, at the end of 2021 it reached 6,500 and even reached 7,200 at the end of April 2022. This shows that the Indonesian capital market is very attractive to investors. One of the biggest banks in Indonesia, PT Bank Central Asia Tbk, has a market capitalization of Rp. 930 T in 2021, making it a very appealing investment. However, the share price of this bank is only IDR 36,600. With the high level of stock prices acting as a mediator, the goal of this study is to ascertain the impact of profitability and liquidity on stock split decisions. This study uses secondary data from 2014 to 2022 Q1 financial statements. This research uses SEM analysis technique using SmartPLS. As a result, profitability has a significant positive effect on stock split decisions through the mediation of price expensiveness levels and liquidity has a significant negative effect on stock split decisions through mediation of price expensiveness levels.</p> 2024-06-07T04:59:32+07:00 Copyright (c) 2024 Muhammad Sapruwan, Jurlis Marsemes Here https://jiped.org/index.php/JSE/article/view/671 Pengaruh Saluran Distribusi, Harga dan Kualitas Produk terhadap Keputusan Pembelian Alat Kesehatan Merek Human pada PT. Media Diagnostika Surabaya 2024-09-25T05:30:24+07:00 Wahyu Nur Syahidin wahyunursyahidin02@gmail.com Ony Kurniawati blue.on.iris@gmail.com Baramadya Baramadya baramadya@gmail.com <p>This study aims to analyze the influence of distribution channels, price, and product quality on the purchasing decisions of Human brand medical equipment at PT. Media Diagnostika Surabaya. The research method is quantitative with descriptive analysis, involving 80 respondents selected through accidental sampling. Respondents consist of consumers from various sectors such as hospitals, clinics, laboratories, and companies purchasing Human brand medical equipment. Partial test analysis shows that distribution channels, price, and product quality individually have a positive and significant impact on purchasing decisions. The simultaneous test results demonstrate a positive and significant contribution, indicating that the dependent variable is influenced by the independent variables together. The R² test results show that 69.6% of the variation in purchasing decisions is explained by these three factors, while 30.4% is influenced by other factors.</p> 2024-06-22T10:23:13+07:00 Copyright (c) 2024 Wahyu Nur Syahidin, Ony Kurniawati, Baramadya https://jiped.org/index.php/JSE/article/view/641 Pengaruh Pengetahuan, Keterampilan, dan Sikap Kerja Terhadap Kepuasan Kerja Pegawai Kementerian Investasi RI/BKPM 2024-09-25T05:30:24+07:00 Erikson Chandra Rianto Hutagalung erik.galung@gmail.com Zahera Mega Utama zahera@dsn.moestopo.ac.id Rahayu Rahayu rahayu.pps@dsn.moestopo.ac.id <p>This study aims to determine the influence of knowledge, skills, and work attitudes on employee job satisfaction at the Ministry of Investment of the Republic of Indonesia / BKPM. This type of research uses quantitative methodology with a survey of 77 employees, this study applies Structural Equation Modeling (SEM) for data analysis. The results of the study are expected to provide insight into how aspects of knowledge, skills, and work attitudes contribute to job satisfaction, as well as their implications for human resource management in the government environment. This research is relevant for managerial practice, particularly in designing HR policies that increase job satisfaction and organizational efficiency. The study also offers a theoretical contribution by examining and expanding the literature on knowledge, skills, and work attitudes in the context of job satisfaction in the government sector.</p> 2024-06-25T11:56:08+07:00 Copyright (c) 2024 Erikson Chandra Rianto Hutagalung, Zahera Mega Utama, Rahayu https://jiped.org/index.php/JSE/article/view/358 The Role of Supervisory Support and Self-Efficacy on Work Effectiveness with Work Burnout as a Moderator Variable 2024-09-25T05:30:24+07:00 Arif Rachman Putra arifrachmanputra.caniago@gmail.com Didit Darmawan dr.diditdarmawan@gmail.com <p>This study aims to investigate the effect of supervisory support and self-efficacy on work effectiveness, with work burnout as a moderating variable. The quantitative method was used using a questionnaire distributed to 100 respondents who worked at a company in Surabaya. The results of data analysis using the multiple regression method reveal that supervisory support has a significant positive impact on work effectiveness, along with self-efficacy which also has a significant positive influence on work effectiveness. Then supervisory support moderates the relationship positively and significantly towards work burnout. Self-efficacy was found to moderate the relationship positively and significantly to job burnout, indicating that the higher the level of self-efficacy, the lower the perceived level of job burnout. Meanwhile, work burnout negatively and significantly moderates the relationship to work effectiveness, indicating that the higher the level of work burnout, the lower the observed work effectiveness.</p> 2024-06-29T13:23:43+07:00 Copyright (c) 2024 Arif Rachman Putra, Didit Darmawan https://jiped.org/index.php/JSE/article/view/367 Change Management: The Contribution of Sustainable Human Resource Management to Organizational Commitment and Employee Innovative Behavior 2024-09-25T05:30:24+07:00 Rahayu Mardikaningsih rahayumardikaningsih@gmail.com <p>Change management is key to improving organizational performance in a changing era. One emerging approach is sustainable Human Resource Management (GHRM), emphasizing environmentally friendly and sustainable practices. This study evaluates the contribution of GHRM to organizational commitment and innovative behavior of employees at four universities in Surabaya. It was conducted with a sample of 25 employees from each college using accidental sampling technique. Data were collected through questionnaires and analyzed by statistical methods. The results show the significance of GHRM contribution to organizational commitment and innovative behavior of employees. GHRM practices that focus on sustainability and environmental friendliness influence employee commitment to college goals and encourage innovative behavior in the workplace. This suggests investment in GHRM strategies is important to create a work environment that motivates, builds commitment, and encourages creativity and innovation, improving organizational performance and competitiveness.</p> 2024-06-29T19:34:28+07:00 Copyright (c) 2024 Rahayu Mardikaningsih https://jiped.org/index.php/JSE/article/view/605 Keterkaitan Warna Desain Kemasan dan Daya Tarik Generasi Z terhadap Produk Teh Celup 2024-09-25T05:30:24+07:00 Clara Lidwina Larasati claralidwina2813@gmail.com Brigitta Eliza Nadia Kusuma brigittaelizaa@gmail.com Regina Jovanytha Zefanya Liwoso reginaliwoso@gmail.com Sri Hapsari Wijayanti sri.hapsari@atmajaya.ac.id <p>One of the important visual branding elements in marketing strategy is color quality. This study aims to analyze the relationship between the use of color in the packaging design of tea bags, especially Sosro, SariWangi, and Poci, with consumer attractiveness so as to influence purchase intention. This research uses a quantitative method by distributing a google form with a four-option Likert scale to thirty active students of the Faculty of Economics and Business in one of university in Jakarta. The questionnaire contains eleven closed questions and one open question which are then analyzed descriptively quantitatively. The results of this study show that there is a relationship between the use of packaging colors for tea bags and consumer appeal, especially generation Z. The color combination on SariWangi provides greater appeal than Sosro, but does not differ much from the appeal of Teh Poci. The color combination on SariWangi shows an atmosphere of calmness, while The Poci gives an atmosphere of cheerfulness and freshness. These colors predominantly reflect generation Z who are active, cheerful, and dynamic, but love serenity.</p> 2024-07-07T14:34:25+07:00 Copyright (c) 2024 Clara Lidwina Larasati, Brigitta Eliza Nadia Kusuma, Regina Jovanytha Zefanya Liwoso, Sri Hapsari Wijayanti https://jiped.org/index.php/JSE/article/view/727 Pengaruh Inflasi, Suku Bunga dan Nilai Tukar terhadap Return Saham yang Terdaftar di IDX-MES BUMN 17 Periode 2018-2022 2024-09-25T05:30:24+07:00 Jihan Mawaddah jihanmawaddah01@gmail.com Eko Susanto ekosusanto27@uhamka.ac.id Andi Amri andiamri@uhamka.ac.id <p>The purpose of this study is to investigate the effects of interest rates, inflation, and currency exchange rates on stock returns for businesses that are listed between 2018 and 2022 on IDX-MES BUMN 17. List the three macroeconomic factors that have an impact on the performance of the stock return of the firm and what those factors mean. A technique using linear regression analysis is used to determine each company's degree of influence. This study employs a purposive sample approach in addition to secondary data from corporate financial reports and macroeconomic data. The results of this study demonstrate that inflation, interest rates, and currency values ​​all have a significant and positive influence on stock returns, some of which have an effect concurrently. The goal of this research's results is to assist investors, financial professionals, and decision-makers in making more intelligent and prudent financial decisions. Furthermore, this study can contribute to the body of information in academic literature about the impact of macroeconomic factors on stock returns.</p> 2024-07-09T15:09:37+07:00 Copyright (c) 2024 Jihan Mawaddah, Eko Susanto, Andi Amri https://jiped.org/index.php/JSE/article/view/750 Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Produk Kopi 2024-09-25T05:30:24+07:00 Ari Yunita ariyunita912@gmail.com Is Fadhillah isfadhillah@gmail.com <p>The existence of a positive Word of Mouth marketing strategy and product quality can increase the tendency of consumers to make purchasing decisions on products. This study aims to examine the effect of Word of Mouth and product quality on purchasing decisions for coffee products at the Gisting Coffee Roastery business in Gisting District, Lampung. This research method uses a quantitative approach with data collection through questionnaires distributed to 67 respondents. Data analysis was carried out using partial hypothesis testing (t-test) and simultaneous hypothesis testing (F-test). The results of this study indicate that Word of Mouth and product quality simultaneously have a significant effect on purchasing decisions for coffee products at the Gisting Coffee Roastery business in Gisting District, Lampung.</p> 2024-07-14T09:42:44+07:00 Copyright (c) 2024 Ari Yunita, Is Fadhillah https://jiped.org/index.php/JSE/article/view/728 Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian Konsumen di Indomaret Buana Raya Padang Sambian Denpasar Bali 2024-09-25T05:30:24+07:00 Dina Mariana Saingo dinasaingo@gmail.com Is Fadhilla isfadhilla@gmail.com <p>This research aims to find out how much influence service quality and promotion have on consumer purchasing decisions at Indomaret Buana Raya Padang Sambian Denpasar Bali. This research used 44 respondents as research samples using SPSS 2024. The method used in this research was multiple linear regression analysis with a quantitative approach. The instrument used in this research was a questionnaire with a total of 26 statements consisting of 2 statements from each indicator variable. Based on the results of data analysis, a simple linear regression equation was obtained from the results of hypothesis testing, it was found that the research results showed that the service quality (x1) and promotion (x2) variables had a calculated f of &gt;281.195 and a sig value of 0.001 and an f table value of &lt;2.60. With the results of F count &gt; f table and sig count &lt; 0.005, it can be concluded that simultaneously service quality (x1) and promotion (x2) have a positive effect on consumer purchasing decisions (y) at Indomaret Buana Raya Padang Sambian Denpasar Bali.</p> 2024-07-18T02:09:36+07:00 Copyright (c) 2024 Dina Mariana Saingo, Is Fadhilla https://jiped.org/index.php/JSE/article/view/710 The Influence of Population and Government Expenditure on Surakarta City Original Revenue 2006-2023 2024-09-25T05:30:23+07:00 Fahnur Ari Wijaya fahnur.20029@mhs.unesa.ac.id Kukuh Arisetyawan kukuharisetyawan@unesa.ac.id Ladi Wajuba Perdini Fisabilillah ladifisabililah@unesa.ac.id Risqi Noor Hidayati Putri risqiputri@unesa.ac.id <p>One of the problems that still occurs in the region until now is the problem of regional finance. This study aims to determine whether population and government expenditure have an influence on local revenue in Surakarta City in 2006-2023. This study uses an associative quantitative approach and the method used is multiple linear regression processed with the help of STATA 13. The results showed that population and government expenditure have a positive and significant effect on local revenue. Simultaneously, both variables have a significant effect on local revenue in Surakarta City.</p> 2024-07-22T10:53:47+07:00 Copyright (c) 2024 Fahnur Ari Wijaya, Kukuh Arisetyawan, Ladi Wajuba Perdini Fisabilillah, Risqi Noor Hidayati Putri https://jiped.org/index.php/JSE/article/view/190 Pengaruh Brand Image dan Brand Awareness terhadap Keputusan Pembelian Produk Air Minuman Dalam Kemasan (AMDK) AQUA 2024-09-25T05:30:23+07:00 Rini Handayani rinihandayani2009@gmail.com Rila Amalia rilaamalia4@gmail.com Annisa Puspasari annisapuspasari1002@gmail.com <p>This research was conducted on Aqua consumers in Sukajadi District, Bandung City. The aim of this research is to determine the extent to which brand image and brand awareness influence purchasing decisions, either partially or simultaneously. This research uses descriptive and associative methods. The unit of analysis in this research is individuals, namely Aqua consumers in Sukajadi District, Bandung City, with a sample of 97 respondents. The sampling technique is based on certain criteria. The analytical method used is multiple linear regression, as well as testing the validity and reliability of research instruments. The research results show that brand image and brand awareness influence purchasing decisions, both partially and simultaneously. Brand image has an influence of 14.8% on purchasing decisions, while brand awareness has an influence of 22.3%. Overall, brand image and brand awareness have an influence of 37.1% on purchasing decisions.</p> 2024-07-22T18:04:21+07:00 Copyright (c) 2024 Rini Handayani, Rila Amalia, Annisa Puspasari https://jiped.org/index.php/JSE/article/view/763 Analisis Tingkat Kesehatan Keuangan PT. X Periode 2017-2022 Berdasarkan Keputusan Menteri BUMN Nomor: KEP-100/MBU/2002 2024-09-25T05:30:23+07:00 Zahroh Firdausi zahrohfirdausi31@gmail.com Indro Kirono indrokirono@umg.ac.id <p>This research is to determine the level of financial health of BUMN based on BUMN ministerial decree Number: KEP-100/MBU/2002 at PT. X period 2017-2022. This research uses a quantitative descriptive method with eight indicators, namely: ROE, ROE, Current Ratio, Cash Ratio, Collection Periods, Inventory Turnover, Total Assets Turnover, and Total Own Capital to Total Assets. From the results of research that has been carried out, in 2027 and 2018 they received scores of 53 and 50 so they were included in the "Unhealthy" category with the predicate "BBB". In 2019 it decreased to 44, falling into the "Unhealthy" category with the predicate "BB". In 2020 and 2021 the score rose to 49 and 51, falling into the same category, namely "Unhealthy" but with the predicate "BB" for 2020 and "BBB" for 2021. In 2022, the score dropped drastically to 44, so it fell into the category “Unhealthy” with the predicate “BB”. It can be concluded that during the 2017 – 2022 period, based on an assessment of the financial aspects of PT. X is in a “Unhealthy” condition.</p> 2024-07-23T10:03:24+07:00 Copyright (c) 2024 Zahroh Firdausi, Indro Kirono https://jiped.org/index.php/JSE/article/view/383 Pengaruh Pemasaran Digital dan Customer Review terhadap Minat Beli Konsumen pada Pengguna Aplikasi Shopee di Kota Surabaya 2024-09-25T05:30:23+07:00 Alfidha Nur Fadhilla fadhillaalfidah@gmail.com Iswati Iswati iswatiibmt@gmail.com Anis Fitriyasari anisfitriyasari@gmail.com <p>This study aims to analyze the influence of digital marketing and customer review on consumer buying interest in shopee application users in the Surabaya City. This study uses a quantitative method with a survey approach, where data is collected through an online questionnaire with a total of 140 respondents. Data analysis was carried out using multiple linear regression to determine the influence of independent variables (digital marketing and customer review) on dependent variables (consumer buying interest). The results of the study show that digital marketing has a posistive and significant influence on consumer buying interest. Effective digital marketing strategies, such as the use of social media, online advertising, and promotion through influencers, have proven to be able to increase consumer buying interest. In addition, customer reviews also have a positive and significant influence on consumer buying interest. Positive reviews from other customers give consumers confidence and confidence to make a purchase. Overall, this study emphasizes the importance of digital marketing and customer reviews in increasing consumer buying interest. This finding provides practicial implications for e-commerce businessman, especially shopee, to focus more on innovative digital marketing strategies and good customer review management to increase consumer buying interest in Surabaya.</p> 2024-07-23T19:38:46+07:00 Copyright (c) 2024 Alfidha Nur Fadhilla, Iswati, Anis Fitriyasari https://jiped.org/index.php/JSE/article/view/740 Pemanfaatan Dana Desa dalam Menjalankan Program Prioritas Nasional Ketahanan Pangan Nabati dan Hewani di Desa Sukamukti 2024-09-25T05:30:23+07:00 Fahmi Sahlan fahmisahlan1994@gmail.com Nanda Agustina fahmisahlan1994@gmail.com Sriayu Pracita ayu.prachita@gmail.com <p>This research was motivated by inconsistencies regarding the utilization of village funds in Sukamukti, especially in one of the national priority programs related to animal sources and plant-based food security. This research aims to photograph the phenomenon of using Sukamukti village funds to carry out national priority programs, especially animal sources and plant-based food security programs. In solving the problems that occurred, the researcher used qualitative methods with a phenomenological approach. The results of this study indicate that the implementation of the use of village funds in realizing the priority program of plant and animal food security in Sukamukti Village has not gone well, this is due to the inappropriate allocation of village funds and less than optimal program determination. The plant and animal food security program in Sukamukti Village is also not in accordance with the needs of the community. Most of the people in Sukamukti Village work as farmers, especially rice farmers, but in 2022 in the plant and animal food security program there are no agricultural programs being implemented, especially in rice fields. This shows a mismatch between the practice of utilizing village funds and the needs and provisions that have been stipulated in PDTT Number 7 of 2021.</p> 2024-07-26T19:07:59+07:00 Copyright (c) 2024 Fahmi Sahlan, Nanda Agustina, Sriayu Pracita https://jiped.org/index.php/JSE/article/view/785 Pengaruh Kredibilitas dan Kualitas Pelayanan Host Live terhadap Minat Beli Konsumen di Aplikasi TikTok pada Masyarakat Kecamatan Wringinanom Gresik 2024-09-25T05:30:23+07:00 Dimas Warsito Putro dimaswarsito41@gmail.com Is Fadhillah isfadhillah@gmail.com Anis Fitriyasari anisfitriyasari@gmail.com <p>Ditemukannya perbedaan persepsi masyarakat di kecamatan Wringinanom Gresik mengenai kredibilitas serta kualitas pelayanan <em>host live </em>terhadap minat beli mereka sebagai konsumen di aplikasi TikTok. Tujuan dari penelitian ini adalah untuk mengetahui: apakah kredibilitas host live berpengaruh terhadap minat beli konsumen, apakah kualitas pelayanan host live berpengaruh terhadap minat beli konsumen, serta apakah kredibilitas dan kualitas pelayanan host live berpengaruh secara simultan terhadap minat beli konsumen. Metode yang digunakan adalah metode kuantitatif, dengan teknik pengumpulan data berupa kuesioner yang disebarkan kepada 96 responden. Analisis data menggunakan analisis kuantitatif, uji asumsi klasik, analisis linear berganda, serta uji hipotesa (koefisien determinasi, uji t, uji F). Hasil analisis menggunakan uji t menunjukkan kedua variabel menghasilkan nilai t tabel &gt; t hitung (1,98580), dimana kredibilitas sebesar 5,572 dan kualitas pelayanan sebesar 4,315. Temuan ini menunjukkan baik kredibilitas maupun kualitas pelayanan berpengaruh positif terhadap minat beli konsumen. Selain itu, hasil uji F menunjukkan nilai F hitung (99,298) &gt; F tabel (3,09) yang menunjukkan bahwa kredibilitas dan kualitas pelayanan berpengaruh secara simultan terhadap minat beli konsumen.</p> 2024-07-28T16:57:53+07:00 Copyright (c) 2024 Dimas Warsito Putro, Is Fadhillah, Anis Fitriyasari https://jiped.org/index.php/JSE/article/view/792 Pengaruh Ketidakjelasan Peran dan Konflik Peran terhadap Kinerja Auditor dengan Kecerdasan Emosional sebagai Variabel Moderasi 2024-09-25T05:30:23+07:00 Itin Sumarni itinsumarny@gmail.com Muhammad Fahmi muhammad.fammi@ekonomi.untan.ac.id Rusliyawati Rusliyawati rusliyawati@ekonomi.untan.ac.id <p>This research was conducted to prove the influence of role ambiguity and role conflict variables on auditor performance with emotional intelligence as a moderating variable. The samples taken were 35 Pontianak City Inspectorate auditors. Sampling using a questionnaire is distributed directly with a hard file. The data analysis used is multiple linear regression analysis with SPSS version 26 software. This research proves that the role ambiguity variable has no effect on auditor performance. The role conflict variable has a negative and significant effect on auditor performance. The emotional intelligence variable does not moderate the role ambiguity and role conflict variables on auditor performance.</p> 2024-07-29T08:53:16+07:00 Copyright (c) 2024 Itin Sumarni, Muhammad Fahmi, Rusliyawati https://jiped.org/index.php/JSE/article/view/361 Pengaruh Kompetensi dan Prestasi SDM terhadap Promosi Jabatan Aparatur Sipil Negara pada Kantor Kementerian Agama Kabupaten Gresik 2024-09-25T05:30:23+07:00 Mohammad Lutfi Kurniawan corn.street@gmail.com Is Fadhillah isfadhillah@gmail.com <p>Penelitian ini bertujuan mengetahui seberapa pengaruh antara variabel kompetensi dan Variabel Prestasi terhadap variabel Promosi Jabatan Aparatur Sipil Negara (ASN) Kantor Kementerian Agama Kabupaten Gresik. Penarikan data yang dilakukan dalam penelitan ini menggunakan total sampling dimana semua populasi digunakakan sebagai sampel yang berjumlah 45 orang. Dari hasil penelitan dapat disimpulkan bahwa dimana variabel kompetensi (X1) nilai signifikasi (Sig) 0, 349 &gt; 0,05 maka dapat di jelaskan H1 atau hipotesa pertama di tolak, sehingga di artikan bahwa tidak ada pengaruh kompetensi (X1) terhadap promosi jabatan (Y). Sedangkan pada variabel prestasi (X2) nilai signifikasi (Sig) 0, 011 &lt; 0,05 maka dapat di jelaskan H1 atau hipotesa yang ke dua di terima, sehingga di artikan bahwa ada pengaruh prestasi (X2) terhadap promosi jabatan (Y).</p> 2024-08-06T07:37:57+07:00 Copyright (c) 2024 Mohammad Lutfi Kurniawan, Is Fadhillah https://jiped.org/index.php/JSE/article/view/511 Pengaruh Motivasi Kerja dan Kinerja Karyawan terhadap Produktivitas Perusahaan PT. BSA Gresik 2024-09-25T05:30:22+07:00 Kusnul Yatimah kusnulym@gmail.com Is Fadhillah isfadhillah@gmail.com <p>Human resources have an important role in a company so that the company can increase its productivity. Human resource management is influenced by many factors that will affect employee performance. One of the factors that affects employee performance is work motivation. The purpose of this study is to examine the effect of work motivation and employee performance on company productivity at PT. BSA Gresik. This research method uses a quantitative method. Data collection was carried out by distributing questionnaires to 67 respondents obtained based on the number of samples using the slovin formula. Data analysis was carried out using a partial hypothesis test (t-test). The results of this study indicate that work motivation has a significant effect on company productivity at PT. BSA Gresik. Where the work motivation variable (X1) obtained a calculated t value (7.102)&gt; t table (1.667) and a significant value of 0.00 &lt;probability value of 0.05. Employee performance has a significant effect on company productivity at PT. BSA Gresik. Where the performance variable (X2) obtained a calculated t value of (3.391) &gt; t table (1.667) and a significant value of 0.01 &lt; probability value of 0.05.</p> 2024-08-06T21:01:48+07:00 Copyright (c) 2024 Kusnul Yatimah, Is Fadhillah https://jiped.org/index.php/JSE/article/view/789 Analisis Pengembalian Portofolio Investasi Perusahaan Asuransi Wajib di Indonesia Studi pada PT. Jasa Raharja (Persero) Tbk Periode 2013-2022 2024-09-25T05:30:22+07:00 Nurdiana Agustina nur.diana.nd363@gmail.com Dini Nurhayati nurhayatidiniwidhi@gmail.com Santi Sartika santisartika04111989@gmail.com <p>This study aims to determine the level of return on investment in the investment portfolio of PT. Jasa Raharja for the period 2013 to 2022. This research method uses a quantitative method involving the process of collecting secondary data for ten years, then conducting a financial ratio analysis followed by multiple regression analysis, then describing the interpretation of the research results. The results of the financial ratio analysis using the net investment income ratio showed that in each period the level of return on the investment portfolio tended to continue to decline from 10% in 2013 to 6.89% in 2022. The results of the normality test to test the sample obtained a normally distributed sample, then the results of the multiple regression test showed that the results of the investment portfolio and the value of the investment portfolio together affected the net investment income ratio. In this study, the company was less than optimal in managing its investment funds. Therefore, the company is less able to rely on the investment returns obtained to add new investment funds in the next period. If this happens continuously, the company in meeting funds for payment of claim expenses and other company operational expenses can only rely on premium income from customers so that the company's profits are low.</p> 2024-08-12T19:31:10+07:00 Copyright (c) 2024 Nurdiana Agustina, Dini Nurhayati, Santi Sartika https://jiped.org/index.php/JSE/article/view/847 Pengaruh Kualitas Produk dan Harga pada Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi 2024-09-25T05:30:22+07:00 Vincka Ambarwati vincka21@gmail.com Muhammad Mathori muhammadmathori@gmail.com <p>For Indonesians, fried chicken is a popular food that has been served in several foreign fast food restaurants that are now popular in Indonesia. Many entrepreneurs have partnered with Rocket Chicken including in the city of Yogyakarta and have opened several outlets to meet customer needs. This study intends to determine how product quality and price affect purchasing decisions, using customer trust as a mediating factor. By utilizing a quantitative approach, Rocket Chicken customers in Yogyakarta became the following study population, related to the number of samples totaling 119. Tested using Smart PLS. The study results prove: 1) a score statistic of 1.965 indicates that purchasing decisions have a positive effect on product quality. 2) a t-statistic value of 3.742 indicates that price is positively influenced by consumer purchasing decisions. 3) a t-statistic value of 5.54 proves that product quality is positively influenced by consumer trust. 4) a t-statistic value of 4.477 proves that price is positively influenced by consumer trust. 5) t-statistic score of 2.982 proves that consumer trust has a positive influence on purchasing decisions. 6) VAF score of 0.439 shows that consumer trust is not the only mediating variable that influences the relationship between product quality and purchasing decisions. 7) VAF value of 0.303 proves that consumer trust is not the only mediating variable that influences the relationship between price and purchasing decisions. Both variables are included in the partial category.</p> 2024-08-31T00:00:00+07:00 Copyright (c) 2024 Vincka Ambarwati, Muhammad Mathori https://jiped.org/index.php/JSE/article/view/709 Analisis Manajemen Risiko Operasional berbasis ISO 31000:2018 terhadap Perusahaan Logistik 2024-09-25T05:30:22+07:00 Desi Ratna Haryanti desi10119021@digitechuniversity.ac.id Mohamad Hutomo mohamadhutomo@digitechuniversity.ac.id <p>The logistics industry in Indonesia, including JNE Station Center Gedebage, Bandung City, is experiencing rapid development. This has consequences in the form of increased operational risk which results in a decrease in service quality and obstacles to achieving company goals. Operational risk is a natural thing in a company, but it would be better if the risk could be mitigated from the start so as not to have an undesirable impact. Therefore, the implementation of optimal risk management is important. In measuring operational risk, adequate and easy-to-implement guidelines are needed. The International Organization for Standardization (ISO) 31000:2018 is considered to be an adequate guideline. This study aims to analyze the company's operational risk management based on ISO 31000:2018 which consists of risk management principles and processes. A qualitative method with a case study approach was used to collect data, through interviews and document analysis. The results of the study indicate that JNE Station Center Gedebage, Bandung City implements operational risk management in accordance with the company's SOP based on ISO 9001:2015. The main operational risks identified are late delivery, damaged goods, and lost goods. In conclusion, JNE Station Center Gedebage has met the requirements of ISO 31000:2018 and is considered capable of implementing operational risk management principles and processes based on the ISO 31000:2018 standard.</p> 2024-08-31T08:40:57+07:00 Copyright (c) 2024 Desi Haryanti, Mohamad Hutomo https://jiped.org/index.php/JSE/article/view/848 Reseller Loyalty as an Asset for MSMEs: An Analysis of Product Quality and Consumer Demand 2024-12-06T08:50:21+07:00 Aji Priambodo ajipriambodo@gmail.com <p style="font-weight: 400;">Loyalty of resellers is very important because it plays a key role in the sustainability and growth of the business. Zaya Food is a micro, small, and medium enterprise (MSMe) located in Purbalingga, Central Java, which specializes in producing dried potatoes. In an effort to understand its business dynamics, a study was conducted involving 53 respondents who are resellers of Zaya Food products. This research aims to analyze the influence of various variables on reseller loyalty. The results show that all independent variables studied have a positive and significant impact on the dependent variable, namely reseller loyalty. This means that product quality, consumer demand, and other factors studied contribute significantly to building loyalty among resellers towards Zaya Food. Thus, improving product quality and gaining a better understanding of market demand can be effective strategies to enhance reseller loyalty. These findings are important for Zaya Food to continue innovating and maintaining product quality to sustain and improve good relationships with resellers, which in turn will support the growth of this MSMe in a competitive market.</p> 2024-10-03T00:00:00+07:00 Copyright (c) 2024 Aji Priambodo https://jiped.org/index.php/JSE/article/view/862 Customer Service Management at Bank BTN KCP Condong Catur 2024-12-06T08:50:20+07:00 Imbang Yuniannita nitayuniannita@gmail.com Yunita Fitri Wahyuningtyas nitayuniannita@gmail.com <p>Facing the complexity of the banking industry, especially in the era of globalization and digitalization, Bank Tabungan Negara (BTN) needs to anticipate the changes that occur. This study uses several methods in data collection, in this study are interviews, observations and documentation, but emphasizes more on the interview method to dig up information and obtain good and complete information. The qualitative data processing and analysis stage is carried out based on interview data, observations and documentation. Data analysis at this stage consists of data reduction and presentation followed by drawing conclusions. Service management based on SOP (Standard Operating Procedure) at BTN KCP Condong Catur bank, with a service management system in accordance with standard operating procedures and management functions has been realized and is running well. The service procedure at BTN KCP Condong Catur Bank has been carried out well, one example of the service procedure process is by controlling the services at BTN KCP Condong Catur by holding annual controls from BTN KCP Condong Catur.</p> 2024-10-14T19:31:33+07:00 Copyright (c) 2024 Imbang Yuniannita, Yunita Fitri Wahyuningtyas https://jiped.org/index.php/JSE/article/view/681 Pengaruh Disiplin Kerja, Kompensasi, dan Lingkungan Kerja Fisik terhadap Produktivitas Kerja pada PT Anugrah Jaya Drajat 2024-12-06T08:50:18+07:00 Muhammad David Istiawan davidistiawan97@gmail.com Roziana Ainul Hidayati roziana@umg.ac.id <p>This study aims to analyze and examine the influence of work discipline, compensation, and physical work environment on employee productivity at PT Anugrah Jaya Drajat. The research method used is a quantitative approach, involving 73 employees as respondents. Data analysis uses descriptive statistical techniques and regression analysis. The data analysis technique in this study uses the Partial Least Square (PLS) analysis method with the help of the SmartPLS version 4.0 application. The research results show that work discipline and compensation have a positive and significant effect on employee productivity. However, the physical work environment does not affect productivity at PT Anugrah Jaya Drajat. This indicates that to increase employee productivity, the company needs to pay attention to aspects of work discipline and compensation provided. Meanwhile, the physical work environment is not a dominant factor influencing employee productivity in this company.</p> 2024-12-06T08:27:57+07:00 Copyright (c) 2024 Muhammad David Istiawan, Roziana Ainul Hidayati