Jurnal Simki Economic

Dampak Social Media Marketing Terhadap Niat Beli dan Loyalitas Pelanggan Scarlett Whitening Official

2023-06-16T10:03:39+07:00

This study discusses the influence of social media marketing using online advertisements, content sharing, credibility towards purchase intention and customer loyalty. The population in this study were users of Scarlett Whitening Official products in the Jakarta and Tangerang areas. The sample in this study amounted to 100 respondents. The analytical tool in this study uses multiple linear regression. The findings in this study indicate that online advertisement, content sharing, and credibility have a significant effect on purchase intention and customer loyalty. Limitations in this study include the number of samples that are still lacking to describe the actual situation, and it is hoped that this research will become informational and learning materials for entrepreneurs to be able to take advantage of technological sophistication as a forum for marketing strategy.

Pengaruh Kepemimpinan Transformasional, Team Work dan Reward Terhadap Kinerja Karyawan PT Ragam Rasa Raya Kota Bengkulu

2023-06-16T10:03:39+07:00

The purpose of this study is to find out how much influence transformational leadership, team work and rewards have on employee performance at PT. Variety of Raya flavors in Bengkulu City. The variables of this research are transformational leadership, team work and rewards. This research is a quantitative approach research. The research population is all employees of PT. Ragam Rasa Raya Bengkulu City, 45 samples with the saturated sample method. The analytical tool used in this study uses SPSS 22. The data analysis method used is multiple linear regression. The results of the study show that (1) Transformational leadership has a significant effect on the performance of employees at PT. Ragam Rasa Raya Bengkulu City, (2) Team work has a significant effect on the performance of employees of PT. Ragam Rasa Raya Bengkulu City, (3) Rewards have no significant effect on the performance of employees of PT. Ragam Rasa Raya Bengkulu City, (4) Transformational Leadership, Team work and Rewards influence simultaneously on the performance of employees of PT Ragam Rasa Raya Bengkulu City.

Mengungkap Hubungan Sikap Kerja Karyawan Terhadap Kinerja Melalui Variabel Mediasi Employee Engagement

2023-06-16T10:03:39+07:00

The objective of this study is to evaluate how much influence work attitude has on performance, both partially and simultaneously. The basis for analyzing data using SEM-PLS as a calculating tool to analyze the outer and inner models is quantitative methods and correlational designs. Purposive sampling generated a total of 73 respondents. The outcome is that 1) work attitude, precisely employee craftsmanship, has a significant effect on employee engagement; 2) employee engagement, precisely employees feeling comfortable developing a career, has a substantial effect on performance; 3) work attitude, precisely employee craftsmanship, has a substantial effect on performance; and 4) work attitude has a moderate effect on performance through employee engagement. The novelty is employees who are diligent (work attitude), comfortable developing careers (employee engagement), and leaders who appreciate work (performance) are alternative offers to optimize employee capabilities in the workplace.

Pengaruh Digital Marketing, Customer Experience dan Customer Trust Terhadap Repurchase Intention Secara Online Produk Kosmetik Wardah

2023-06-16T10:03:39+07:00

The aim of this research is to test and analyse the effect of Digital Marketing, Customer Experience and Customer Trust as partially and simultaneously towards repurchase intention in Wardah's website and to know the most dominant variable that affects repurchase intention. The approach that is being used in the research is quantitative analysis. Population that is being used are all women that have done online purchasing in Wardah's website. Data that were collected, used survey method by giving out questionnaire to women that bought from Wardah's website, routinely, through last year and were located at Jabodetabek. Questionnaires collected as many as 160 respondents, the data is then processed using multiple linear regression method. Results of data analysis performed with the help of SPSS tools. Based on the results of this analysis it is known that the variables digital marketing, customer experience, and customer trust simultaneously have a positive and significant effect on repurchase intention on the Wardah website. Partially, the digital marketing, customer experience, and customer trust variables have proven to have a positive and significant effect on repurchase intention on the Wardah website. Partially, the digital marketing, customer experience, and customer trust variables have proven to have a positive and significant effect on repurchase intention on the Wardah website. Then in the results of the analysis the variable Customer Experience is the most dominant variable.

Pengaruh Variabel Makro Ekonomi Terhadap Indeks Harga Saham Gabungan

2023-06-16T10:03:39+07:00

The capital market itself plays a strategic role in increasing a country's economic resilience. This inevitably wants to get used to investors' investment in the capital market, exclusively stocks. The stock price that compares the growth of all stocks listed on the Indonesia Stock Exchange is the Composite Stock Price Index. The growth of stock price movements is not always stable, but there will be changes that are intertwined in stock prices either up or down, it will certainly affect the movement of the composite stock price index (JCI). This study aims to identify and analyze the factors influencing the Indonesia Composite Stock Price Index. Quantitative type of research, using secondary data based on time series time horizons and cross section data for the period January 2017 to December 2021 obtained from official websites such as Bank Indonesia and BPS. This study used the Autoregressive Distributed Lag (ARDL) model. The results of the study using the ARDL method showed that the simultaneous regression test (Test F) showed that the four independent variables in the study together had an influence on the Composite Stock Price Index. Meanwhile, in the partial regression test (Test t) it can be stated that the variables interest rate and JUB have a positive and significant influence on the JCI Meanwhile, the inflation and exchange rate variables have a negative and significant influence on the JCI.

Pengaruh Kualitas Pelayanan dan Fasilitas Terhadap Kepuasan Pasien Rawat Jalan Poli Jantung di RSU Al-Islam H. M. Mawardi Krian Sidoarjo

2023-06-16T10:03:39+07:00

Given the intense competition in the health industry, especially hospitals, affecting the potential for hospitals to become quiet due to non-optimal service, it is necessary to conduct research related to the elements that exist in hospital services including service quality facilities, and hospital patient satisfaction. So that researchers are interested in conducting research on the effect of service quality and facilities on satisfaction of outpatients at the cardiac polyclinic at Al-Islam Hospital H. M. Mawardi Krian Sidoarjo. This study aims to determine the effect of Service Quality and Facilities on Patient Satisfaction at H. M. Mawardi Krian Sidoarjo Al-Islam Public Hospital. The design in this study uses quantitative methods. Testing the research hypothesis was carried out using the Structural Equation Modeling (SEM) approach using AMOS version 21. After analyzing the data on the suitability of the model using the Regression Weight, Confirmatory Factor Analysis (CFA) and SEM criteria approaches, the following results were obtained: Quality of Service and facilities have a simultaneous effect on satisfaction at Al-Islam Hospital H. M. Mawardi Krian Sidoarjo which obtained a P value below 0.05. This proves that the best service must be supported by the provision of adequate facilities and infrastructure. The latest technology and updates to hospital facilities also affect the quality of services available at the hospital.

Pengaruh Komitmen Organisasi dan Kepuasan Kerja Terhadap Kinerja Dosen Swasta di Surabaya

2023-06-16T10:03:38+07:00

This study examines the Effect of Organizational Commitment on Job Satisfaction and Performance of Foundation Lecturers in Surabaya. In this study a descriptive research approach was used, while the type of sampling used was stratified random sampling involving 122 respondents, all of whom are foundation lecturers who teach in tertiary institutions with a minimum Masters and Doctoral degree and have worked as lecturers for at least 3 years. The location of the research was carried out in Surabaya and researched foundation lecturers. The analysis technique uses validity, reliability, classical assumption tests (including normality, multicollinearity and heteroscedasticity tests), while all hypotheses are tested using multiple linear regression to see the effect of each variable, with the SPSS application. The results of this study include Organizational Commitment has an effect on Job Satisfaction, Organizational Commitment has an effect on Lecturer Performance.

Penerapan Akuntansi Publik dalam Pertanggungjawaban Kinerja Instansi Pemerintah di Kantor Koperasi Usaha Kecil Kabupaten Mandailing Natal

2023-06-16T10:03:38+07:00

The term governance is actually an old term that was re-popularized by the World Bank in 1992 in its report entitled Governance and Development. The World Bank underscored that governments are the source of development failures. A great government will result in bad governance. "Big government is bad governance". The purpose of this study is to understand implementation strategies regarding accountability and accountability, as well as their implications for how public sector employees work at the Mandailing Natal district office. Data analysis uses a descriptive methodology to gather, transform, classify, interpret, and analyze data to provide clear and accurate information about the problem. The four pillars of the strategic planning process are vision (foresight), consistency, decentralization, transparency, responsiveness, professionalism, and competence. The criteria that writers have in mind when reviewing and analyzing the work of the Representative Office Mandailing Natal Corporation include validity and rigor, professionalism, and a commitment to helping others. Consistency, accuracy, fairness, transparency, focus, and dependability are the bots that are mentioned in the Reporting.

Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan

2023-06-16T10:03:38+07:00

PT Albea Rigid Packaging Indonesia is a halal cosmetic packaging manufacturer that must prepare its human resources in order to improve company performance in the cosmetic industry. The purpose of this study is to measure how much "The Influence of Motivation and Work Discipline on Employee Performance at PT Albea Rigid Packaging Surabaya". The type of research used in this research is quantitative. According to Sugiyono (2014) the research method is a scientific way of obtaining valid data with the aim of discovering, proving, and developing knowledge so that in turn it can be used to understand, solve, and anticipate problems in business. Variables of work motivation and work discipline affect employee performance, both of which have a P value below 0.05 so that it can be stated to have a significant influence so that work motivation and work discipline affect employee performance at PT Albea Rigid Packaging Surabaya. On the work motivation variable, where the indicator of the need for encouragement to achieve the goal has the lowest value, it means that employees lack motivation from the leadership regarding their future targets as employees towards career paths.

Pengaruh Kualitas Pelayanan dan Antrian Teller Terhadap Kepuasan Nasabah pada Bank BCA Cabang Kembang Jepun Surabaya

2023-06-16T10:03:38+07:00

Service is the process of fulfilling needs through the activities of other people, whichare carried out directly or indirectly. Queuing is a common occurrence in everyday life. Waiting at the counter to get tickets and other situations is a common occurrence. Queues are often encountered in everyday life. Someone is required to wait even though waiting is an activity that requires time, especially long and long queues to get service. Every company creates a method so that customers don't have to wait too long. The study of queues is not something new, we often see long queues at banks when customers queue at the teller to make transactions with the teller. Tellers are bank officers who deal directly with customers whose job is to carry out financial transaction services with customers directly (face to face).

Penerapan ISO 14001:2015 pada Institusi Pendidikan Pondok Pesantren

2023-06-16T10:03:39+07:00

As an educational institution with a high number of civitas and activities, activities at Islamic boarding schools have the potential to have a large impact on the environment. However, the term environmental management system is still not very popular within the Islamic boarding school environment. Through mixed descriptive analysis (qualitative-qualitative), this paper attempts to explain the gap between the implementation of an environmental management system at the Al Jauhar Islamic Boarding School and ISO 14001:2015. The results of this study indicate that the implementation of the environmental management system at the Al Jauhar Islamic Boarding School is still not optimal. This condition is indicated by the few criteria that comply with ISO 14001:2015. These findings suggest the importance of the involvement of the government and academics in providing an understanding regarding the importance of an environmental management system to be implemented in an educational institution with high activity such as Islamic boarding schools. The information conveyed regarding environmental management should not have implications for increasing the financial burden for Islamic boarding schools, but instead support increasing economic efficiency so that managers are willing to voluntarily implement ISO 14001:2015.

Analisis Faktor-Faktor Yang Mempengaruhi Kemiskinan di Provinsi Jambi

2023-06-16T10:03:38+07:00

Local government policies are expected to overcome poverty problems in their regions. Regional development policies are aimed at overcoming the problem of poverty because poverty is an important problem that needs to be solved to support the success of economic development. This research is intended to determine the factors that influence poverty in Jambi Province, so that the results of this study can be used as a reference for the government to adopt policies in efforts to develop and improve the welfare of the people of Jambi Province. The research data uses secondary data obtained from sources from the Central Statistics Agency (BPS) from 2009 to 2019. The method used is a case study because this research consists of collecting data that supports one event raised. The tools used are inductive statistics and panel data regression. The results showed that the population variable had a positive and insignificant effect on the poverty rate, the unemployment variable had a negative but not significant effect on poverty, the economic growth variable had a negative and significant effect on poverty and the education variable had a positive and insignificant effect on poverty in Jambi Province in 2009 -2019.

Analisa Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang pada Persebaya Store

2023-06-16T10:03:38+07:00

This study was conducted to analyze the effect of product quality, price perception on repurchase intention at Persebaya Store. Persebaya Store is a retail unit that was established to be a supporter in building a new image of the Persebaya club. As a center for selling Persebaya official merchandise (Official Merchandise Store). The method used is simple random sampling using quantitative research with descriptive statistical approach, as many as 110 respondents. Researchers used the entire population of Persebaya Store customers. The technique used by the researcher is validity test, reliability test, and simple linear regression analysis with SPSS (Statistical Product and Service Solution) tools. The results in this study indicate that the variables of product quality and price perception together have a significant influence on repurchase interest at Persebaya Store.

Pengaruh Kualitas Informasi Media Sosial dan Kepercayaan terhadap Niat Berkunjung Wisatawan di Kota Makassar, Indonesia

2023-06-16T10:03:38+07:00

Social media information asymmetry has been viewed as an essential resource for travelers seeking out travel information. The purpose of this study is to determine how social media’s informational quality and trust affect travelers' intentions. Testing utilizing multiple regression analysis was conducted on 100 visitors to well-known tourist destinations in Makassar City, South Sulawesi, Indonesia. Using a questionnaire, data was gathered over the course of about two months. Empirical results show that social media information quality and trust positively influence tourist travel intentions in Makassar City. This study investigates the mechanisms by which the level of content that tourists create influences their trip intentions, which is advantageous for tourism management and marketing.

Determinan Harga Saham pada Perusahaan Sektor Industri yang Terdaftar Di Jakarta Islamic Index (JII)

2023-06-16T10:03:38+07:00

This research aims to examine the effect of Economic Value Added (EVA), Net Profit Margin (NPM), Earning Per Share (EPS), and Return On Equity (ROE) on Industrial sector corporations listed in the Jakarta Islamic Index (JII) for the 2017-2021 period. This research uses the Eviews 9 App. The results of this research show that EVA, NPM and ROE have a positive and significant effect on Stock Price. While EPS has a positive and insignificant influence on the Share Price. And simultaneously all independent variables, namely EVA, NPM, EPS and ROE have a significant effect on stock prices in industrial sector corporations listed in the Jakarta Islamic Index (JII) for the 2017-2021 period. Based on the results of research with Eviews 9, it shows the value of the coefficient of determination (Adjusted R2) of the Stock Price is 0.404347. This means that 40.04% of the Share Price can be explained by the independent variables EVA, NPM, EPS and ROE. While the rest, namely 59.6%, was explained by external aspects of variables that were not included in this research.

Pengaruh Gaya Kepemimpinan Terhadap Perilaku Kerja yang Inovatif

2023-06-16T10:03:38+07:00

Leadership is one description of an institution as a process of influencing other people in a certain scope to work together in a productive way and in pleasant conditions. As a leader, you should be able to create a working atmosphere that creates a new and innovative atmosphere for your staff in achieving goals to be better and to obtain higher results than before. This study aims to analyze the Influence of Leadership Style on Innovative Work Behavior. The research design used is quantitative. The sample in this study was taken by probability/random with cluster random sampling technique. The analysis was carried out using univariate and bivariate methods. The results showed that training has a positive effect on employee performance and leadership style has a positive effect on employee performance.

Pengaruh Perceived Organizational Support Terhadap Kinerja Melalui Kepuasan Kerja Karyawan PT. Artha Veda Pekanbaru

2023-06-16T10:03:38+07:00

This study aims to determine whether perceived organizational support has an effect on performance, to find out whether perceived organizational support has an effect on employee job satisfaction, to determine whether job satisfaction has an effect on performance, and to determine whether perceived organizational support has an effect on performance through employee job satisfaction. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respondents who were collected through a questionnaire. The sample is 74 employees of PT. Artha Veda Pekanbaru from 292 populations by using random sampling technique. The scale of measurement uses a Likert scale. The data analysis includes: Outer Model, Inner Model and Hypothesis Testing. The research data analysis technique used SmartPLS 4. The results showed, (1) there was a significant effect of perceived organizational support on the performance of PT. Artha Veda Pekanbaru, (2) there is a significant effect of perceived organizational support on job satisfaction of employees of PT. Artha Veda, (3) there is a significant effect of job satisfaction on the performance of PT. Artha Veda, (4) there is a significant effect of perceived organizational support on performance through job satisfaction of employees of PT. Artha Veda.

Pengaruh Gaya Kepemimpinan Transformasional dan Motivasi Kerja Terhadap Kepuasan Kerja Pegawai Badan Pengelolaan Keuangan Daerah (BPKD) Kabupaten Tambrauw

2023-06-16T10:03:37+07:00

BPKD Tambrauw Regency as an institution of public interest requires maximum efficiency in terms of increasing work results to achieve organizational goals. Work motivation and transformational leadership style are closely related to employee job satisfaction because they are driving factors that generate morale in humans to work together, efficiently and integratedly. The aim is to determine the effect of transformational leadership style and work motivation on employee job satisfaction. Sampling is based on a sample of the population, ie. H. All population groups are included in a sample of 30 respondents. This type of research is quantitative with multiple linear regression analysis by conducting the t test, F test and test the coefficient of determination. The regression equation is determined from the results of calculations performed using multiple linear regression analysis Y=9.436+0.040X1+0.504X2. Based on the results and discussion, it can be concluded that work motivation has a significant effect on job satisfaction of Tambrauw Regency Regional Economic Implementing Agency (BPKD) employees, while transformational leadership style has no effect on job satisfaction. However, at the same time, work motivation has a significant influence on employee job satisfaction. Tambrauw Regency Regional Economic Administration Agency (BPKD).

Pengaruh Gaya Kepemimpinan Karismatik, Karakteristik Individu, dan Karakteristik Pekerjaan Terhadap Kinerja Karyawan PT. Elnusa Petrofin Bengkulu

2023-06-16T10:03:37+07:00

The purpose of this study is to determine how much influence Charismatic Leadership Style, Individual Characteristics and Job Characteristics have on Employee Performance at PT. Elnusa Petrofin Bengkulu. The variables of this study are Charismatic Leadership Style, Individual Characteristics and Job Characteristics. The method used in this research is distributing questionnaires. This research is a quantitative approach research. The research population is all employees of PT. Elnusa Petrofin Bengkulu, 50 samples using the saturated sample method. The analytical tool used in this study uses SPSS 22. The results of the study show that (1) the Charismatic Leadership Style has a significant effect on the performance of PT. Elnusa Petrofin Bengkulu, (2) Individual characteristics have no significant effect on the performance of employees of PT. Elnusa Petrofin Bengkulu(3) Job characteristics have no significant effect on the performance of employees of PT. Elnusa Petrofin Bengkulu (4) Charismatic Leadership Style, Individual Characteristics and Job Characteristics simultaneously influence the performance of PT. Elnusa Petrofin Bengkulu.

Pengaruh Independensi, Mekanisme Corporate Governance dan Kualitas Audit Terhadap Integritas Laporan Keuangan

2023-06-16T10:03:37+07:00

The research objectives in this study were 1) to determine the effect of independence on the integrity of financial statements 2) to determine the effect of independent commissioners on the integrity of financial statements 3) to determine the effect of institutional share ownership on the integrity of financial statements 4) to determine the effect of the audit committee on the integrity of financial statements 5) to determine the effect audit quality on the integrity of financial statements. Research used associative. There are six variables used, namely independence, independent commissioners, institutional share ownership, audit committee, audit quality, and the integrity of financial reports. The population of this study were 13 automotive and component sub-sector manufacturing companies listed on the Indonesian stock exchange. The samples used were 39 financial reports. The data used is secondary data. The data collection method used in this study is the documentation of financial statements. The data analysis technique used in this study is the normality test, classical assumption test, coefficient of determination, multiple regression analysis, t test assisted by the Statistical Program For Special Science (SPSS). The results of this study indicate that the effect of independence has no positive effect, independent commissioners have no negative effect, institutional share ownership has a negative effect, audit committee has a positive effect, and audit quality has no positive effect on the integrity of financial statements.

Analisis Prediksi Kebangkrutan dengan Menggunakan Metode Altman Z-Score pada Perusahaan yang Terdaftar Di BEI

2023-08-09T12:11:49+07:00

The ever-increasing competition in the business world requires every company to adopt specific strategies to stay in business. This method of research is descriptive field research, that is, research aimed at providing an overview of specific details of a situation, social environment, or human relationship. We use secondary data from the Indonesia Stock Exchange. The samples were his five-year financial reports namely PT Indofood Sukses Makmur Tbk, PT Garudafood Putra Putri Jaya Tbk and Indofood CBP Sukses Makmur Tbk 2018-2022 financial reports. Data collection methods that involve documentation methods, i.e. data collection methods collected from records and documents related to the study. Data analysis techniques were performed quantitatively using the Altman Z-score method. After calculating the Z-score ratio = 6.56 x 1 + 3.62 x 2 + 6.72 x 3 + 1.05 x 4. Calculations and analysis of the company's financial performance indicated a deterioration in its financial position, which was not material to PT. Garuda Food Putra Putri Jaya Tbk and PT. Indofood Sukses Makmur Tbk. On the other hand, PT Indofood CBP Sukses Makmur Tbk from 2018 to 2022 has deteriorated but remains in the safe range or healthy. This can be seen trending for PT Indofood CBP Sukses Makmur, Tbk. The lowest Z-score is 3.05.

Pengaruh Kualitas Pelayanan dan Kepuasan Pasien terhadap Loyalitas Pasien Rawat Jalan Di RSIA Kartini Padalarang

2023-08-09T12:11:48+07:00

Outpatient services are very important services because outpatient services are the first source of health services for patients in need, being a place for follow-up of patient conditions, continuous routine nurses and carrying out intermediary functions by becoming the first referral center for hospitals and services. other health. The population in this study were 250 patients at RSIA Kartini Padalarang, West Bandung. The sample in this study amounted to 154 respondents. The research method used is descriptive quantitative to get an overview of the influence between variables, namely Service Quality, Patient Satisfaction and Patient Loyalty RSIA Kartini Padalarang West Bandung. Based on the determination test, it is known that Service Quality and Patient Satisfaction have an effect of 0.196 or 19.6% on Patient Loyalty. This figure shows that the influence of variables X1 and X2 on variable Y simultaneously, while the remaining 80.4% is influenced by other variable factors outside of this study or error values. Based on the F test that the F value is greater than the F table value (19.603 <3.06), in other words a significance of 0.000 <0.05. This means that the two variables of Service Quality and Patient Satisfaction have a significant effect on Patient Loyalty.

Pengaruh Pengungkapan Sustainability Reporting Terhadap Kinerja Keuangan Perusahaan yang Terdaftar di Indeks Saham Syariah Indonesia Periode 2018-2021

2023-08-09T12:11:48+07:00

The aim of this study is to find out how the influence of disclosure of social, environmental and economic performance on financial performance is measured using the ROA profitability ratio. The research method uses descriptive quantitative. The data used is secondary data by taking figures obtained through the Indonesia Stock Exchange Website and the official Website of each company. Quantitative descriptive is used in analyzing the data. The results of the study show that disclosure of economic performance has no significant positive effect on the company’s finansial performance, as well as social performance which has no significant positive effect, while enviromental performance has a significant positive effect.

Evaluasi Waktu Tunggu di Loket Pendaftaran BPJS Rumah Sakit Al Islam Bandung

2023-08-09T12:11:48+07:00

This study aims to find out how long the waiting time is required for BPJS patients who will register at Counter A of BPJS Al Islam Hospital Registration. This type of research is descriptive quantitative with data sources taken by the observation method or observations made in two days. From the calculations that have been done, if the BPJS registration counter opens the registration counter, it will be 2. So, the probability of an empty system is 0.49. Then, the average patient in the queue is 0.77 people per hour. The average patient waiting time was 0.08 people per hour, the average time spent in the system was 5.1 minutes and the average time spent by patients in the queue was 0.54 minutes. The results of this study indicate that Counter A BPJS Registration is still not optimal in serving patients who will register and also patients need a long time to wait in line.

Peningkatan Daya Saing Toko Bangunan Sumber Rejeki Kabupaten Blitar Melalui Strategi Pemasaran Berbasis Analisis SWOT

2023-08-09T12:11:48+07:00

Sumber Rejeki Building Store is a trading company engaged in retail by selling various kinds of building materials such as cement, paint, nails, iron and so on. The purpose of this study was to analyze the internal and external environment of the Sumber Rejeki building store and to find out the marketing strategy that should be implemented in order to increase competitiveness. This study uses a type of qualitative research with SWOT analysis techniques. Collecting data in this study using observation techniques, interviews, and documentation. The results of the study show that in the SWOT diagram the Sumber Rejeki building store is in quadrant I, which means that this company has the strength to take of existing opportunities, so the marketing strategy that should be used to increase competitiveness is the SO (Strengths-Opportunities) strategy by carrying out several strategies such as maintaining and improving product quality and good service to consumers, building a special place for building design consulting services, offering discounts or gifts with a certain purchase amount especially to customers who have frequently shopped at the store, and updating the latest products so that they continue to grow and dominate market share.

Pengaruh Gaya Hidup Hedonis, Kepercayaan, dan Pengalaman Terhadap Niat Kunjung Kembali Ace Hardware

2023-08-09T12:11:48+07:00

The progress of time makes the needs of human life continue to grow. This phenomenon is the driving force for retail company Ace Hardware to establish a company that provides household appliances. Facing competition can be done by increasing the intention to return to consumers. This study aims to determine the effect of hedonic lifestyle, beliefs, and experiences on intention to return. This study used 154 samples who were Ace Hardware consumers who had visited more than two times. Data obtained through questionnaire responses were analyzed using multiple linear regression. The results of the study show that the hedonic lifestyle influences the intention to return. Research also proves that trust influences intention to return. Furthermore, the intention to return is also influenced by the experience of the consumer.

Optimasi Strategi Content Marketing sebagai Upaya Meningkatkan Customer Engagement pada Akun Sablon Shift

2023-08-09T12:11:48+07:00

Screen Printing Shift is a service business that was founded in 2016. The purpose of this research is to find out how the Screen Printing Shift content marketing strategy works to increase customer engagement. This research method is qualitative with a case study approach. Data was collected through interviews with two people from Sablon Shift and two people from customers. The results of this method are expected to increase customer engagement. The process of increasing customer engagement is carried out by analyzing the content marketing strategy carried out by Sablon Shift by understanding several important points from the content marketing strategy, namely regarding design, current events, the reading experience, timing, and tone. With these points it is hoped that it can help increase customer engagement with Screen Printing Shift which can affect the number of sales.

The Influence of The Number of Buyers, Length of Business, Type of Merchandise and The Use of E-Commerce on The Income of Kreneng Folk Market Traders in Denpasar

2023-08-09T12:11:48+07:00

This study aims to analyze the number of buyers, length of business, type of merchandise and use of E-Commerce simultaneously and partially on the income of Kreneng Folk Market traders in Denpasar City. This research was conducted at the Kreneng Folk Market with a sample of 92 traders using the Proportional Random Sampling technique. The data used are qualitative and quantitative data. This study used multiple linear regression analysis techniques. The results showed that the number of buyers, length of business, type of merchandise and use of E-Commerce simultaneously had a significant effect on the income of Kreneng Folk Market merchants. The results of this study show that the number of buyers has a positive and partially significant effect on the income of traders in the Kreneng Folk Market. The length of business does not have a partial effect on the income of traders in the Kreneng Folk Market. Traders who sell types of basic food merchandise have an income that is not higher than traders who sell types of non-staple food merchandise at the Kreneng Folk Market. Merchants who use E-Commerce have a higher income than merchants who do not use E-Commerce at the Kreneng Folk Market.

Analisis Kepercayaan Pelanggan E-Commerce Berdasarkan Persepsi Pembeli

2023-08-09T12:11:48+07:00

E-commerce is a medium of online trading that will help the efficiency and productivity of buying and selling for business owners and consumers. Less physical presences both parties raised doubts on consumers to transact online. Therefore, trust is a key factor in transactions. Therefore, the trust in e-commerce needs to be addressed. An analysis is done by examine what factors can improve the Indonesian's trust in e-commerce. The research model is adapted from the selected previous research models which consisted of six hypotheses The study sampling method was purposive sampling technique. 102 main samples is obtained to be analyzed. Hypothesis test results stated that the website quality / application has a significant effect on customer trust. This means that factor that makes increase trust for online transactions is a good quality website of an online store. The quality of a good website including quality of information, ease of use, the actuality of the product, and the service quality on the website.

Pengaruh Social Media Marketing, Brand Image dan Lifestyle Terhadap Purchase Decision pada Produk Starbucks

2023-08-09T12:11:48+07:00

The purpose of this research is to determine the influence of social media marketing, brand image, and lifestyle on the purchase decision of Starbucks products in the Jabodetabek area. The methodology employed in this study is a quantitative approach aimed at testing predetermined hypotheses. The population of this research consists of Starbucks customers in the Jabodetabek area. The sample size for this study is 135 respondents. Multiple linear regression analysis is used as the analytical tool in this research. The findings of this study indicate that social media marketing and brand image have a significant influence on purchase decisions, while lifestyle does not affect on purchase decisions. The limitations of this research include the scope of the research objects. The results of this study can be utilized as literature review for various stakeholders within the company to improve management and operational aspects of the business, as well as to serve as a basis for company policy-making in enhancing purchase decisions among customers.