Jurnal Simki Economic

Pengaruh Gaya Kepemimpinan Demokratis, Motivasi Intrinsik dan Iklim Organisasi terhadap Kinerja Karyawan Koperasi Simpan Pinjam di Kecamatan Rembang

Mohammad Aditiya Rama — 2025-01-01

The aim of this study is to explore and clarify how democratic leadership style, intrinsic motivation, and organizational climate impact employee performance in savings and loan cooperatives located in Rembang District. The research involved a sample of 111 marketing staff from 11 cooperatives, adhering to Law Number 25 of 1992 concerning Cooperatives. Data was gathered through questionnaires using a saturated sampling method. Multiple linear regression was implemented to analysis the data. Findings reveal that democratic leadership style has a minimal positive influence, while intrinsic motivation also shows only a minor positive impact; similarly, organizational climate presents a trivial positive effect on employee performance within the savings and loan cooperatives of Rembang District. With an Adjusted R Square value of 0.944, it indicates that 94.4% of the variation in employee performance can be explained by these three independent variables, leaving the remaining 5.6% subject to other unexamined influences not covered in this study.

MUI Boycott Fatwa and Companies Clarification Effect on Affiliated Stocks Price in Indonesia Stock Exchange

Murharsito Murharsito — 2025-01-01

The Israel attacks on Gaza that cause massive civilian victims has raised concerned from people arround the world. In Indonesia, Majelis Ulama Indonesia (MUI) issued a fatwa of boycotting israel related products as a punishment for Israel. This research would like to investigate the effect of the MUI fatwa announcement as well as allegedly affiliated companies’ clarification. The research seeks to test whether there is a difference in the company's share price before and after those announcements with a time window of 7 days and 30 days. The company studied was PT. Unilever Indonesia Tbk, PT. FastFood Indonesia Tbk, PT. Map of Boga Adi Perkasa Tbk. This research uses a paired sample t-test as an analysis tool. The findings of this research include that there was a difference in share prices 30 days before and after the MUI fatwa, but there was no difference in share prices 7 days before and after the MUI fatwa, as well as 7 days and 30 days before and after the clarification.

Analisis Kompetensi Karyawan Departemen PPIC pada Salah Satu Perusahaan Pupuk Swasta di Kabupaten Gresik

Putri Andini Sekar Sari — 2025-01-03

This research aims to measure the competencies of employees in the PPIC department at a private fertilizer company in Gresik Regency and evaluate the existing recruitment and selection processes. Using a qualitative descriptive approach, the research collected primary data through in-depth interviews with HRD, PPIC Leaders, and employees with and without relevant experience. Data were analyzed using the Miles and Hubman interactive model, which includes data reduction, data presentation, and conclusion drawing. The results reveal a competency gap among PPIC employees, primarily caused by suboptimal recruitment and selection processes, leading to mismatches between candidates' qualifications and job requirements. Employees without relevant experience face difficulties in performing technical tasks, affecting the department's productivity and efficiency. This study emphasizes the need for a more structured recruitment and selection process and targeted formal training to enhance employee competencies.

Analisis Kelayakan Nasabah dalam Pembiayaan Akad Murabahah pada PT. BPRS XYZ

Nur Alfa Litasania — 2025-01-05

This research aims to analyze the feasibility of customers in financing murabahah contracts at PT. SRB XYZ. The method used is a qualitative approach with descriptive research type. Data was collected through interviews with employees, direct observation, and documentation of funding applications for 2023. Analysis was carried out by applying the 5C principles (Character, Capacity, Capital, Collateral, Conditions) as well as triangulation techniques to ensure data validity. The research results show that customer eligibility analysis is carried out through several stages, such as document inspection, field survey, credit history analysis using BI Checking, and assessment of customer business capacity. Of the total 897 funding applications in 2023, 79% were successfully disbursed, while the rest were rejected or canceled due to data discrepancies, completeness of documents, and failure to meet financing criteria. This research concludes that implementing strict feasibility analysis procedures can minimize the risk of financing problems.

Menata Ulang Layout Gudang Sparepart Menggunakan Metode Class Based Storage

Muhammad Rifqi Reza Fahlevi — 2025-01-08

The ineffective warehouse layout at PT. XYZ causes a long picking process and operational inefficiency. This study uses a qualitative descriptive method. This study focuses on redesigning the layout of the spare parts warehouse using the Class-Based Storage (CBS) method to improve accessibility and minimize picking time. CBS groups items based on movement frequency, ensuring frequently accessed items are easily accessible. By analyzing existing challenges, including unorganized storage and unsystematic item placement, this study produces a new layout design. The results show a reduction in the total picking distance as well as increased efficiency in storing and identifying items, supporting smoother operational workflows and better resource management.

Dampak Konsep Diri dan Identifikasi Komunal terhadap Loyalitas Merek GoPay pada Muslimah di Surakarta: Peran Mediasi Engagement dan Self-Brand Connection

Pipit Dwi Cahyono — 2025-01-11

This study aims to examine the direct effect of self-concept involvement and communal focus in creating and increasing brand loyalty in the GoPay transaction service company by testing the mediating influence of CEB and SBC. This study uses self-congruity theory to provide a psychological perspective for SBC. Quantitative approach using surveys to predict the relationship between variables. Participants in this study were selected using purposive sampling technique based on certain criteria such as Muslim women in Surakarta and using GoPay services with a total of 200 respondents. Data were analyzed using Structural Equation Modeling (SEM) and SmartPLS. The main findings show that self-concept generates loyalty through the mediation of SBC and CEB. In addition, the communal focus variable mediated by SBC and CEB also has a significant effect on loyalty. Since self-concept and communal focus are significantly related to loyalty, it is important for brands to conduct market research and support a brand community.

Analisis Pengendalian Piutang pada PT. DEF di Gresik

Ririn Nur Aini Safitri — 2025-01-14

PT. DEF is a construction services company that implements cash and credit sales. In credit sales will generate receivables as a result. This research is motivated by the high number of bad debts in the company, which has a negative impact on cash flow and profitability. The purpose of this study is to identify the factors that cause bad debts and to evaluate the accounts receivable control system implemented by PT. This research uses a qualitative method with a case study approach. The types of data used are primary data and secondary data. Data collection techniques through observation, interviews, and documentation. The results showed that uncollectible receivables at PT. DEF were caused by a lack of assessment of the debtor's eligibility, the debtor's business failure and the debtor's bad intention not to repay the debt. This research concludes that PT. DEF needs to strengthen the assessment of debtors' creditworthiness regarding their payment history and financial ability to repay their debts.

Dampak Faktor Keuangan dan Ukuran Perusahaan terhadap Financial Distress Perusahaan Food and Beverage yang Tercatat di BEI Tahun 2020-2022

Febiyana Febiyana — 2025-01-18

The purpose of this study is to analyze the impact of leverage, liquidity, company size, and profitability on the financial distress of food and beverage companies listed on the IDX in 2020-2022. Purposive sampling is the sample selection method, the regression data analysis is multiple linear and the type of data is quantitative. This study reveals that company size and leverage have a significant negative impact, while liquidity is positive and insignificant. Profitability has a positive and significant impact on financial distress. This study shows that leverage has a significant negative impact on financial distress. Liquidity has a positive but insignificant impact on financial distress. Profitability has a significant positive impact on financial distress. Company size has a significant negative impact on financial distress.

Pengaruh Kualitas Sumber Daya Manusia dan Profesionalisme terhadap Kinerja Karyawan pada Toko Shopi Bangunan Pantis Lampung Tengah

Sofia Nurrohmah — 2025-01-22

This study aims to analyze the effect of human resource quality and professionalism on employee performance. With a quantitative approach, data was obtained through distributing questionnaires to all employees totaling 31 people as respondents, who also became the population and sample of this study, because it used a census technique where all members of the population were sampled. The data analysis method used is multiple linear regression analysis. The results of the analysis show that both the quality of human resources and professionalism have a significant influence on employee performance, both partially and simultaneously. Human resource quality includes aspects of skills, knowledge, and work attitudes that affect productivity levels, while professionalism includes ethics, responsibility, and efficiency in carrying out tasks. This research emphasizes the importance of developing human resource quality and professionalism as strategic steps to optimize employee performance in an organization.

Analisis Elemen Brand Equity terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Intervening pada Shopping Goods Laptop Merek Terpopuler di Solo Raya

Dila Aristantia Kartika Sari — 2025-01-29

The research was conducted to analyze the effect of brand awareness, brand association, and perceived quality on brand loyalty with the intervening variable of brand trust on Asus and Acer brand laptops. The method used is a quantitative approach. The sampling technique was carried out through non-probability sampling based on purposive sampling approach. Data was collected by applying questionnaire techniques and data analysis applying Partial Least Square (PLS) by utilizing SmartPLS assistance. The results of the analysis reveal that brand awareness and perceived quality influence brand trust also brand loyalty in significant positive way on Asus also Acer brand laptops. Brand association also affects brand trust and brand loyalty significantly positively on Acer laptops, but has no effect on Asus laptops. Brand trust is also able to mediate between brand awareness, brand association, and perceived quality in influencing brand loyalty on Asus also Acer brand laptops.

Optimizing Management Practices for Boosting Creativity and Innovation in Multinational Corporations: Evidence from PZ Cussons Nigeria Plc.

Zekeri Abu — 2025-02-01

The research focused on optimizing management practices for boosting creativity and innovation in multinational corporations. Rapid technology advancement, shorter product life cycles, dynamic services, and globalisation are becoming increasingly prevalent features of the business environment. The specific objectives were to investigate the role of access to technology on idea conversion rate, analyse digital infrastructure on idea conversion rate and examine the skills development initiatives on the idea conversion rate. Resource-based view theory was adopted for this study. A descriptive survey research design was utilised for the study, and a self-structured questionnaire was used to gather information. The study population was 946 PZ Cussons Nigeria Plc employees and a sample size of 211 was determined using the Raosoft (2004) formula. Multiple linear regression was used to test the hypothesis, and socio-demographic data were analysed using a frequency table and percentage. The result showed a positive correlation of 0.487. The result indicates that access technology has a negative coefficient of -.156 on idea conversion rates, while digital infrastructure and skill development initiatives have positive coefficients of .451 and .574 on idea conversion rates. It was therefore recommended that establishing management rules that are adaptable and sensitive to the ever-changing business landscape is advised for businesses.

Analysis of The Effects of Size Population, Unemployment, and Government Expenditures on Poverty Levels in Mimika Regency 2011-2023

Stenlly Befry Tutkey — 2025-03-03

This research aims to determine the influence of size population, unemployment, and government expenditures on poverty levels in Mimika Regency in 2011-2023. The data used in this research uses secondary data sourced from the Mimika Regency Central Statistics Agency and the Directorate General of Financial Balance, Ministry of Finance. This research uses a multiple linear regression analysis method using the OLS (Ordinary Least Square) model. Data processing uses Eviews 10 statistical testing. The results of this study show that size population has a partial positive and insignificant effect on poverty levels. Unemployment has a positive and insignificant effect on poverty levels, and government expenditures have a negative effect on poverty levels. The results of simultaneous statistical tests show that population, unemployment, and government expenditures did not have a significant effect on poverty level in Mimika Regency in 2011-2023.

Price Discount, Paylater, Shopping Lifestyle and Impulse Buying Shopee Users

Budi Suryowati — 2025-03-28

This study aims to analyze the influence of a price reduction, paylater, shopping habits and impulsive purchases in Shopee users in Jakarta. The quantitative approach was used by a survey method through an online questionnaire involving 100 respondents chose utilizing purposive methods for sampling. The information was SEM-PLS, or structural equation modeling-partial least squares, was used for the analysis to see how the influence of a price reduction, paylater, and lifestyle of shopping variables on impulsive purchases. The study's findings show that price discounts in the form of consumer perception of the amount of discounts, the period of discounts, and the frequency of use of discounts affect impulse buying. Paylater is in the form of ease of access to services, and benefits. It also affects impulse buying. In addition, shopping frequency, interest in shopping trends, and the tendency to shop without planning which are indicators of shopping lifestyle also have an impact on impulse buying. These findings indicate that Shopee's marketing strategy that combines discounts, credit systems, and lifestyle-based promotions plays a big role in encouraging consumptive behavior. Therefore, financial education for consumers and more responsible e-commerce policies are needed to control the risk of impulse shopping.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Tarif terhadap Kepuasan Pasien RSUD dr. Mohamad Soewandhie Surabaya

Mira Gayatri Kartika — 2025-04-10

This research is focused on analyzing the relationship between cost, quality of service, and product quality with patient satisfaction at RSUD Dr. Mohamad Soewandhie Surabaya. The main issue addressed is the low level of patient satisfaction, which may affect the hospital’s image and future service utilization decisions. A total of 115 respondents were selected using a quantitative approach and descriptive analysis with a non-probability sampling technique. The respondents were general (paying) patients who visited the hospital. Data analysis indicated that patient satisfaction is significantly influenced by cost, service quality, and product quality, both in partial and simultaneous analyses. These three factors explained 34% of the variance in patient satisfaction based on the coefficient of determination (R²). The findings suggest that improvements in cost efficiency, service, and product quality have a direct impact on satisfaction, which in turn affects patient loyalty and the hospital's image. The remaining 66% is attributed to other variables beyond the scope of this study and requires further investigation.

Determinant of Sukuk Market Development

M. Thoha Ainun Najib — 2025-04-15

The research covers the significant phenomenon of sukuk in the global economy post-crisis. It has proven index growth against conventional securities. There is still a literature gap regarding the effect of institutional quality on Islamic financial markets, bringing sukuk into the picture despite enjoying progressive growth in Sukuk. Therefore, the research aims to empirically investigate the influence of macroeconomics and institutional quality on the sukuk market development based on secondary data from WDI, ICRG, and IIFM. The study objects thus include the top five sukuk-issuing countries from 2008 to 2023: Malaysia, U.A.E., Saudi Arabia, Indonesia, and Bahrain-but analyzed with the aid of dynamic panel data regression. Results indicate that GDP per capita, exchange rate, and indicators of institutional quality significantly and positively influence the sukuk market, while inflation and corruption control have significant negative impacts; hence, this research underscores the requirement of macroeconomic stability and better institutional quality for better development of the Islamic capital market.

Pengaruh Motivasi dan Self-Efficacy terhadap Kepuasan Kerja Pegawai Bagian Prokompim Sekretariat Daerah Kabupaten Pekalongan

Alviatun Karimah — 2025-04-21

This research aims to analyze the influence of motivation and self-efficacy on employee job satisfaction in the Prokompim section of the Regional Secretariat of Pekalongan Regency. The method used is a quantitative approach with multiple linear regression analysis. Data collection was carried out through questionnaires distributed to employees of the Prokompim department, both with ASN and non-ASN status, with a sample of 30 respondents and the data was processed using SPSS version 20. The results of this research are that motivation has a positive and significant effect on employee job satisfaction, while self -efficacy has a positive and insignificant effect on job satisfaction. These findings can be a basis for management in formulating human resource development strategies in government environments.

The Role of Domestic Investment: A Case Study in Surakarta Karesidenan, Indonesia

Muchsin Muchsin — 2025-04-24

The research aims to identify the factors that influence Domestic Investment (PMDN) in the Surakarta Karesidenan region. The research considers several aspects of variables as influencing factors, namely Road Length, Water Distribution, Labor, and Gross Regional Domestic Product. The data collection method is in the form of secondary data sources from the Central Bureau of Statistics, DPMPTSP Central Java. Observation of panel data time dimension research data in 2013-2018, covering the area used, including 7 (seven) districts/cities included in the Surakarta ex-Karesidenan, the number of observation data samples amounted to 42 samples. This study did not include the 2019-2024 period in the analysis because the global economic crisis due to the COVID-19 pandemic caused the PMDN economy to shift its priorities. In this case, companies will focus more on crisis management and divert already scarce financial resources to address the health and economic consequences of the COVID-19 pandemic, so companies will likely delay many of their investments and policies. The estimation method used is using panel data in individual effect (fixed effect) models. The results showed that partial analysis showed that road infrastructure does not affect domestic investment. Water infrastructure does not affect Domestic Investment. However, the research findings show that labor has a significant negative effect on domestic investment, and gross regional domestic product has a significant positive effect on domestic investment in the Surakarta Karesidenan region.

Pengaruh Profitabilitas, Leverage dan Struktur Modal terhadap Financial Distress Perusahaan Sektor Consumer Non-Cyclical yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023

Dhea Puspitasari — 2025-04-30

This study aims to examine the effect of profitability, leverage, and capital structure on financial distress in non-cyclicals consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Profitability is measured by return on assets (ROA), leverage is measured by the debt to asset ratio (DAR), and capital structure is measured by the debt to equity ratio (DER), while financial distress is assessed using the Springate Score. This research employs a quantitative method. The sample was selected using purposive sampling, resulting in 63 companies as the observation sample. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The R Square value obtained is 0.631, indicating that 63.1% of the variation in financial distress can be explained by profitability, leverage, and capital structure, while the remaining 36.9% is explained by other factors outside the model.The results show that profitability has a significant positive effect on financial distress, whereas leverage and capital structure have a significant negative effect on financial distress.

Pengaruh Digital Marketing dan E-Commerce terhadap Customer Loyality pada Barokah Shop Gorontalo

Putri Ayu Hula — 2025-04-30

This research aims to assess the impact of digital marketing and e-commerce on customer loyalty at Barokah Shop Gorontalo. The study applies a quantitative approach with data collected through questionnaires distributed to ninety-nine respondents who are customers of Barokah Shop Gorontalo. The data were analyzed using multiple linear regression to determine the effect of each variable on customer loyalty. The results show that both digital marketing and e-commerce, whether assessed individually or together, have a positive and significant influence on customer loyalty. These findings indicate that the implementation of effective digital marketing strategies and the optimization of e-commerce practices can substantially enhance customer loyalty. The outcomes of this research suggest the importance of integrating digital marketing and e-commerce into business strategies to sustain and improve customer engagement at Barokah Shop Gorontalo.

Pengaruh Financial Distress, Profitabilitas, dan Leverage terhadap Tax Avoidance pada Perusahaan Sektor Consumer Non-Cyclicals Terdaftar di BEI Periode 2019–2023

Dede Egi Hidayat — 2025-04-30

This study aims to examine the effect of financial distress, profitability, and leverage on tax avoidance in consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Tax avoidance is measured by the effective tax rate (ETR), financial distress is measured by the Springate Score, profitability is measured by return on assets (ROA), and leverage is measured by the debt-to-assets ratio (DAR). This study uses a quantitative method. The sample selection was carried out using a purposive sampling technique and obtained 30 companies as samples. Data analysis was carried out using multiple linear regression with the help of the SPSS program. The results of the study indicate that financial distress, profitability, and leverage have no significant effect on tax avoidance. This finding indicates that these variables are not the main factors influencing tax avoidance practices in the consumer non-cyclicals sector.

Pengaruh Lingkungan, Motivasi, Disiplin Kerja terhadap Kinerja Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang (PUPR) Kabupaten Gorontalo

Trias Gani — 2025-05-11

This study explores how environmental factors, motivation, and work discipline affect staff performance at the Public Works and Spatial Planning (PUPR) Office of Gorontalo Regency. Human resources are a crucial element in an organization, and employee performance is influenced by a number of factors both internal and external. The purpose of this study is to analyze the impact of these three factors on employee performance. The method used in this study is a quantitative approach, by distributing questionnaires to 44 staff at PUPR Gorontalo Regency. The collected data were then analyzed using multiple linear regression. The findings of this study reveal that the environment, motivation, and work discipline have a significant positive impact on employee performance. These results emphasize the importance of creating a supportive work atmosphere, increasing motivation, and maintaining work discipline in order to increase organizational productivity.

Membangun Brand Personality dan Brand Interaction terhadap Purchase Intention melalui Customer Satisfaction pada Produk Safi di Kota Semarang

Fida Intan Feriyana — 2025-05-15

Sales data on the Safi brand on several e-commerce sites show a decline in sales and are uneven, this is due to increasingly tight market competition. The purpose of this study is to be used to build brand personality and brand interaction with purchase intention through customer satisfaction on Safi products in Semarang City. For this study, the purposive sampling method was used, which means that samples were taken based on predetermined criteria in accordance with the objectives of the study. The number of samples taken was one hundred respondents. This study will test the validity and reliability of the scale, the classical assumption test, and the multiple regression and Sobel tests to determine how the intervening variables relate to the independent variables and dependent variables. The results of this study indicate that brand personality and interaction with the brand have a positive and significant effect on customer satisfaction. The results of other analyses indicate that brand personality, interaction with the brand, and customer satisfaction have a positive and significant effect on purchase intention.

Pengaruh Digital Marketing, Brand Awareness dan Kepercayaan Terhadap Loyalitas Pelanggan Barenbliss

Dea Yuniar Firdaus — 2025-05-17

Current technological developments make consumers carry out activities to buy goods through digital media, so that it can provide convenience for its users. Like currently, female students are a group that often shop online. In addition to making purchases with digital media, it can make it easier to do marketing such as promotions or find information. With the many skincare or make-up sellers currently using hazardous chemicals, with digital marketing we can find out more information before buying a product. So that we can become aware of the brand and trust the brand more. Barenbliss is a brand that is quite good at utilizing digital marketing. This study aims to investigate and analyze the influence of digital marketing, brand awareness, and the level of trust that has a major impact on Barenbliss customer loyalty. The type of research conducted is quantitative research with a population of female students in Jember Regency. In this study, the sample taken consisted of 400 respondents. The conclusion of this study shows that digital marketing, brand awareness, and trust have a significant influence on customer loyalty.

Enhanching Environmental Performance (EP) through Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) with Workplace Pro-Environmental Behaviour (WPEB) as Mediating Variable

Anggit Waskita Nugraha — 2025-05-18

The purpose of this study is to investigate the impact of Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behaviour (WPEB) on Environmental Performance (EP) at Batik MSMEs in Semarang. A sample of 100 respondents was selected from a population of 331 employees at 117 MSMEs, selected through purposive sampling. The research focused on MSMEs that produce batik from raw materials to finished goods. Data analysis using SPSS version 25 with a significance of 5%. The findings indicate that Environmental Performance (EP) is significantly impacted by Green Organizational Culture (GOC), Green Transformational Leadership (GTL), and Workplace Pro-Environmental Behavior (WPEB). Green Organizational Culture (GOC) and Green Transformational Leadership (GTL) also affect Workplace Pro-Environmental Behaviour (WPEB). The relationship between the two variables and Environmental Performance (EP) was found to be mediated by Workplace Pro-Environmental Behavior (WPEB). The limitation of the study lies in the scope of the population, where out of 117 MSMEs only about 15 actually function as batik producers. Future research is recommended to add other variables Private Life, Environmental Awareness, Green Mindfulness, Pro-Environmental Identity, and expand the scope of objects so that the results are more representative.

Peran Rasa Saling Percaya Karyawan dan Dukungan Organisasi dalam Meningkatkan Kebanggaan pada Organisasi di Perusahaan Logistik Malang

Lailatudzurrohmah Lailatudzurrohmah — 2025-05-20

This study aims to determine the role of employee mutual trust and organizational support in increasing pride in the organization at the Malang Logistics Company. This study uses a qualitative research method, using seven permanent employees of the Malang Logistics Company as research subjects. Data collection techniques used in this study were observation, interviews, and documentation. The data obtained were analyzed using interactive data analysis from Miles & Huberman. The results of the study indicate that employee mutual trust and organizational support play a role in increasing employee pride in the organization. Both play a role in creating an effective and comfortable work environment so that employees become productive and loyal to the company. The novelty in this study is that the study focuses on mutual trust and organizational support which together can increase pride in the organization.

Pengaruh Financial Literacy, Financial Technology dan Lifestyle terhadap Perilaku Keuangan

Juwita Nur Natasha — 2025-05-22

Finance plays an important role in supporting company growth. Without good financial management, companies can face various obstacles that risk thwarting the achievement of business goals. This study is intended to explore and analyze the extent to which financial literacy, utilization of financial technology, and lifestyle patterns influence financial management behavior among students domiciled in Jember Regency. In its implementation, this study applies a quantitative method involving 400 respondents as a sample. Sample selection was carried out using the Non-Probability Sampling method with a purposive sampling approach. Data collection was obtained through the distribution of questionnaires. Data analysis techniques used include testing research instruments, classical assumption tests, multiple linear regression analysis, hypothesis testing, and calculating the coefficient of determination. Based on the results of the analysis, it is known that financial literacy, utilization of financial technology, and lifestyle have a significant effect on the financial behavior of students in Jember Regency.

Pengaruh Gender, Literasi Keuangan, Lifestyle Hedonis dan Kepribadian terhadap Pengelolaan Keuangan Pribadi

Violina Aghata — 2025-05-27

Through a case study of private college students in Jember City, this study aims to examine the influence of Gender, Financial Literacy, Hedonistic Lifestyle and Personality on personal financial management. The financial behavior of the community, especially the younger generation, is also influenced by these factors. Although most of their money is covered by their parents, students begin to be able to manage their finances independently when they enter adolescence and transition to adulthood. Someone who has a consumptive behavior tends to spend more money than they earn, and students tend to be interested in things that are trending or known as fomo. By using a quantitative research approach and a sample size of 100 respondents, a questionnaire was used to collect data, the population in this study were active students studying at PTS in Jember City. Based on the research results obtained from the use of the SPSS version 24 program and multiple linear regression analysis techniques, personal financial management is significantly and positively influenced by Gender, Hedonistic Lifestyle, Financial Literacy, and Personality. (Case Study of Private College Students in Jember City).

Pengaruh Servant Leadership terhadap Kepuasan Kerja dan Kinerja Karyawan di STIE IBMT Surabaya

Iswati Iswati — 2025-05-28

This study aims to examine the Effect of Servant Leadership on Job Satisfaction and Employee Performance at STIE IBMT' Surabaya. Related variables in this study are Servant Leadership, Job Satisfaction and Employee Performance. The method used in this study seeks quantitative methods through distributing questionnaires to get 40 respondents. While the sampling technique in this study was non-probability, through the sample selection methop was purposive sampling and used data analysis techniques in the form of Structural Equation Modeling (SEM). As for the results of the study, among others, the Servant Leadership variable is proven to influence job satisfaction and also employee performance in a positive and significant way.

Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM

Rina Irawati — 2025-05-28

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194.

Peran Pelaku Usaha Mikro Kecil Menengah (UMKM) Opak Jepit dalam Pengembangan Usaha pada Era Digital di Desa Balongmojo, Gresik

Anis Fitriyasari — 2025-05-29

Researchers want to know about the Role of Micro, Small and Medium Enterprises (MSMEs) of Opak Jepit in the Digital Era in Balongmojo Village, Gresik Regency. The main problem in this study is the development of sales and marketing of Opak Jepit in Balongmojo Village, Gresik Regency which is very lacking, the formulation of the problem in this study is how is the role of micro, small and medium enterprises (MSMEs) in the digital era in Balongmojo Village. The background of this study is the role and efforts of MSME Opak Jepit actors in developing or increasing sales of opak jepit amidst increasingly advanced digital developments. The purpose of this study is to determine the development of MSME Opak Jepit in the current digital era and what efforts have been made by opak jepit producers in competing to market their products amidst digital developments. This study uses a qualitative approach, with the subjects of opak jepit producers in Balongmojo Village, consumers, and village officials. There are 6 (six) informants used in this study. Data were obtained from interviews, observations, and documentation, which were then analyzed qualitatively descriptively. The results of this study show that the development of Opak Jepit in Balongmojo Village has followed digital developments that can make it easier for consumers to recognize and buy Opak Jepit products produced by Balongmojo Village.