Pengaruh Gaya Hidup Hedonis, Kepercayaan, dan Pengalaman Terhadap Niat Kunjung Kembali Ace Hardware
Abstract views: 311
,
PDF (Bahasa Indonesia) downloads: 306
Abstract
The progress of time makes the needs of human life continue to grow. This phenomenon is the driving force for retail company Ace Hardware to establish a company that provides household appliances. Facing competition can be done by increasing the intention to return to consumers. This study aims to determine the effect of hedonic lifestyle, beliefs, and experiences on intention to return. This study used 154 samples who were Ace Hardware consumers who had visited more than two times. Data obtained through questionnaire responses were analyzed using multiple linear regression. The results of the study show that the hedonic lifestyle influences the intention to return. Research also proves that trust influences intention to return. Furthermore, the intention to return is also influenced by the experience of the consumer.
Downloads
References
Adam, I., C. A. Adongo., F. Dayour. 2015. International tourists’ satisfaction with Ghanaian Upscale Restaurant Services and Revisit Intentions. Journal of Quality Assurance in Hospitality Tourism, 16(2), 181–201.
Afaq, Z., A. Gulzar., & S. Aziz. 2020. The Effect of Atmospheric Harmony on Re-Patronage Intention Among Mall Consumers: The Mediating Role Of Hedonic Value And The Moderating Role Of Past Experience. Journal of Consumer Marketing, 37(5), 547-557.
Allam, H., & Shoib, S. 2013. A Proposed Three-Dimensional Hedonic Model for Intrinsic Motivation on Social Tagging Tools. 2013 International Conference on Current Trends in Information Technology (CTIT), 226-231.
Ali, R., F. R. M. Wahyu, D. Darmawan, E. Retnowati, & U. P. Lestari. 2022. Effect of Electronic Word of Mouth, Perceived Service Quality and Perceived Usefulness on Alibaba's Customer Commitment, Journal of Business and Economics Research, 3(2), 232-237.
Berry, L.L., & L. P. Carbone. 2007. Build Loyalty Through Experience Management. Quality Progress, 40, 26-32.
Chen, R., F. D. Delli, O. R. Isma, D. Darmawan & F. Delinger. 2015. Consequences of Word of Mouth from the Perspective of WOM Senders, Journal of Marketing Management, 31(9), 1018-1039.
Chien, M.C. 2017. An Empirical Study on The Effect of Attractiveness of Ecotourism Destination on Experiential Value and Revisit Intention. Applied Ecology and Environmental Research, 15(2), 43-53.
Choi, M. & R. Law., & C. Y. Heo. 2016. Shopping Destinations and Trust – Tourist Attitudes: Scale Development and Validation. Tourism Management, Elsevier, 54(C), 490-501.
Crosby, L. A., & J. L. Masland. 2009. Customer Experience Innovation. Marketing Management, 18(2), 10-11.
Darmawan, D. & J. Gatheru. 2021. Understanding Impulsive Buying Behavior in Marketplace, Journal of Social Science Studies, 1(1), 11-18.
Darmawan, D. 2022. Literature Review on Antecedents of Customer Switching Behavior, Bulletin of Science, Technology and Society, 1(3), 1-5.
Darmawan, D., F. Issalillah, R.K. Khayru, A.R.A. Herdiyana, A.R. Putra, R. Mardikaningsih & E.A. Sinambela. 2022. BPJS Patients Satisfaction Analysis Towards Service Quality of Public Health Center in Surabaya. Media Kesehatan Masyarakat Indonesia, 18(4), 124-131.
Dhurup, M. 2014. Impulsive Fashion Apparel Consumption: The Role of Hedonism, Fashion Involvement and Emotional Gratification in Fashion Apparel Impulsive Buying Behaviour in a Developing Country. Mediterranean Journal of Social Sciences, 5(8), 168–177.
Djaelani, M., & D. Darmawan. 2021. Dulux Wall Paint Purchase Decision: The Role of Brand Image, Price, and Product Quality on Consumer Behavior of Paint Products. Jurnal Simki Economic, 4(2), 150-160.
Djazilan, M.S. & D. Darmawan. 2023. The Role of Halal Labelization, Price Perception, and Product Quality on the Purchase Decision of Instant Noodle from Korea, Journal of Marketing and Business Research, 3(1), 13-24.
Essardi, N. I., R. Mardikaningsih, & D. Darmawan. 2022. Service Quality, Product Diversity, Store Atmosphere, and Price Perception: Determinants of Purchase Decisions for Consumers at Jumbo Supermarket, Journal of Marketing and Business Research, 2(2), 95-104.
Fared, M. A., D. Darmawan, & M. Khairi. 2021. Contribution of E-Service Quality to Repurchase Intention with Mediation of Customer Satisfaction: Study of Online Shopping Through Marketplace, Journal of Marketing and Business Research, 1(2), 93-106.
Gardi, B. & D. Darmawan. 2022. Study of Shopping Lifestyle, Sales Promotion and Impulsive Buying Behavior, Journal of Marketing and Business Research, 2(2), 125-134.
Hariani, M. & Y. R. Al Hakim. 2022. The Influence of Store Layout and Food Quality on the Interest of Revisiting the Restaurant, Journal of Science, Technology and Society, 3(1), 15-20.
Irfan, M. & Y. R. Al Hakim. 2021. The Effect of Lifestyle and Promotion on Consumption Behavior on Uniql Consumers, Journal of Marketing and Business Research, 1(2), 127-136.
Issalillah, F., D. Darmawan & R. K. Khayru. 2021. Social Cultural, Demographic and Psychological Effects on Insurance Product Purchase Decisions, Journal of Science, Technology and Society, 2(1), 1-10.
Issalillah, F., D. Darmawan & M. Khairi. 2022. The Role of Brand Image and Brand Communications on Brand Trust, Journal of Science, Technology and Society, 3(1), 1-6.
Jahroni, J. & A. R. Putra. 2022. The Role of Product Quality, Price and Promotion Towards Telkomsel Prepaid Card Purchase Decisions, Journal of Science, Technology and Society, 3(1), 7-14.
Jung, N., S. H. Kim., & S. Kim. 2014. Influence of Consumer Attitude Toward Online Brand Community on Revisit Intention And Brand Trust. Journal of Retailing and Consumer Services. 21(4). 581–589.
Kabadayi, E.T., & A. K. Alan. 2012. Revisit Intention of Consumer Electronics Retailers: Effects of Customers' Emotion, Technology Orientation and WOM Influence. Procedia - Social and Behavioral Sciences, 41, 65-73.
Kemarauwana, M. & D. Darmawan. 2020. Perceived Ease of Use Contribution to Behavioral Intention in Digital Payment, Journal of Science, Technology and Society, 1(1), 1-4.
Khayru, R. K., D. Darmawan., & M. Munir. 2021. Analysis of Product Preference of Chitato and Lays Potato Chips. Marginal: Journal of Management, Accounting, General Finance and International Economic Issues, 1(1), 10-15.
Kim, T. (Terry), Kim, W. G., & Kim, H.-B. 2009. The Effects of Perceived Justice on Recovery Satisfaction, Trust, Word-Of-Mouth, And Revisit Intention in Upscale Hotels. Tourism Management, 30(1), 51–62.
Komppula, R., R. Ilves., & D. Airey. 2016. Social holidays as a tourist experience in Finland. Tourism Management, 52(C), 521–532.
Kurniawan, Y, E., R. K. Khayru, F. Issalillah & N. Aisyah. 2023. The Influence of WOM and Brand Trust on The Purchase Decision of Hand Sanitizer, Journal of Marketing and Business Research, 3(1), 61-70.
Lestari, U. P. & A. R. Putra. 2022. Brand Switching Behavior on Smartphone Product Purchases. Journal of Science, Technology and Society, 3(2), 23–31.
Luo, J. M., C. F. Lam., & H. Wang. 2021. Exploring the Relationship Between Hedonism, Tourist Experience, and Revisit Intention in Entertainment Destination. SAGE Open, 11(4), 1-11.
Mardikaningsih, R. & E.A. Sinambela. 2021. Keragaman Produk, Lokasi dan Niat Kunjungan Ulang ke Pengecer. Bisman (Bisnis dan Manajemen): The Journal of Business and Management, 4(1), 40-52.
Marinao, E., C. Chasco., E. Torres., & C. Barra. 2017. Determinants of Trust Towards Tourist Destinations. Journal of Destination Marketing and Management, 6(4), 327-334.
Meriç, G. & F. Yıldırım. 2020. The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study Of Amazon. International Journal of Commerce and Finance, 7(1), 92-108.
Moore D. J. & S. P. Lee. 2012. How advertising influences consumption impulses. Journal of Advertising, 41(3), 107–120.
Munir, M. & S. Arifin. 2023. The Influence of Price, Product Quality, and Brand Image on Consumer Satisfaction of Yamaha Brand Motorcycles, Journal of Marketing and Business Research, 3(1), 1-12.
O’Shaughnessy, J., & J. N. O’Shaughnessy. 2007. Reply to Criticisms of Marketing, The Consumer Society and Hedonism. European Journal of Marketing, 41(1/2), 7–16
Padma, A., N. Aisyah, D. Darmawan, I.A. Azmi & A. R. Putra. 2018. Contingency Approach to Strategies for Service Firms, Business Research, 7(2), 178-189.
Poon, W. C., & K. Y. Koay. 2021. Hong Kong protests and tourism: Modelling tourist trust on revisit intention. Journal of Vacation Marketing, 27(2), 217–234.
Putra, A.R., E. Retnowati, U. P. Lestari, J. Jahroni, D. Darmawan, Nurulhuda & B. Gardi. 2023. Analysis of The Influence of Privacy, Security and Ease of Use on Intention to Shopping through the Marketplace, Journal of Marketing and Business Research, 3(1), 35-48.
Rajput, A., & R. Z. Gahfoor. 2020. Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6(1), 1-12.
Retnowati, E., U. P. Lestari, R. Mardikaningsih, E. A. Sinambela, D. Darmawan, A. R Putra, & S. Arifin. 2021. The Effect of Packaging, Product Variance, and Brand Equity on Nutella Consumer Trust. Asian Journal of Management, Entrepreneurship and Social Science, 1(1), 169-180.
Sinambela, E. A., S.Arifin., A. R. Putra., J.Jahroni., A. Rahman., & M.Faisal. 2022. The Influence of Lifestyle, Reference Groups, and Country of Origin on Repurchasing Intentions for Marlboro Cigarettes. Journal of Marketing and Business Research, 2(2), 105-114.
Sinambela, E. A. & R. Mardikaningsih. 2023. The Effect of Brand Communication and Brand Experience on Brand Loyalty, Journal of Marketing and Business Research, 3(1), 25-34.
Wu, H. C., C. C. Cheng., & C. H. Ai. 2017. A study of experiential quality, equity, happiness, rural image, experiential satisfaction, and behavioral intentions for the rural tourism industry in China. International Journal of Hospitality & Tourism Administration, 18(4), 393-428.
Zhou, T. 2011.Understanding online community user participation: a social influence perspective. Internet Research, 21(1), 67-81.
Copyright (c) 2023 Ella Anastasya Sinambela, Jahroni, Samsul Arifin
This work is licensed under a Creative Commons Attribution 4.0 International License.
