Manajemen Pengelolaan Usaha Mahasiswa Program Studi Pendidikan Ekonomi FKIP Universitas Sriwijaya

  • Yuliana FH Universitas Sriwijaya
  • Deskoni Deskoni Universitas Sriwijaya
  • Firmansyah Firmansyah Universitas Sriwijaya
Abstract views: 119 , PDF (Bahasa Indonesia) downloads: 97
Keywords: Business management, Students, Entrepreneurship, Management

Abstract

Students' interest in entrepreneurship shows a positive trend, but what is no less important in running a business is not only the courage to start but also the consistency needed from students to be able to maintain the existence of their business through regular and directed business management. This research aims to 1) provide a general overview of student businesses and 2) how business management is carried out by students of the Sriwijaya University Economic Education Study Program Class of 2018-2020 in terms of operational and product management, capital, and financial management, and marketing management. This type of research is qualitative descriptive research with data collection techniques using in-depth interviews, observations and documentation of 20 students who run businesses. Based on the results of research that has been obtained data that there are 13.5% of students who run businesses in the fields of services, reseller, art / crafts, and culinary. In managing its business on operational and product management, most of it is still done independently because the focus is still divided between lectures and managing business. In addition, the limitation of capital is one of the obstacles in starting a business and for financial management management that is still very simple by making records related to cash in and outflow funds to find out the amount of business profit. Furthermore, marketing management is done through offline and online marketing through social media and marketplaces.

Downloads

Download data is not yet available.

References

Alvianti, A.D., Rochayatun, S. 2021. Mengungkap Makna Pengelolaan Keuangan Untuk Kelangsungan Usaha Online Shop Mahasiswa UIN Maulana Malik Ibrahin Malang. Jurnal Ekonomi, Bisnis, dan Akuntansi (JEBA), Vol 23 (3), 99-105. https://doi.org/10.32424/jeba.v23i3.2865

BPS. Diakses pada 23 November 2021. https://www.bps.go.id/pressrelease/2021/05/05/1815/februari-2021--tingkat-pengangguran-terbuka--tpt--sebesar-6-26-persen.html

Deskoni, FH, Yuliana., & Firmansyah. (2021). Studi Deskriptif Pendirian Usaha Mahasiswa Program Studi Pendidikan Ekonomi FKIP Universitas Sriwijaya. Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi, 8(2), 102-111. DOI: https://doi.org/10.36706/jp.v8i2.15584

Dewi, N. P. N. C., & Nasution, D. A. D. (2023). Pentingnya Penerapan E-Commerce Bagi UMKM Sebagai Salah Satu Bentuk Pemasaran Digital Dalam Menghadapi Revolusi Industri 4.0. Jurnal Pijar, 1(3), 566-577. https://e-journal.naureendigition.com/index.php/pmb/article/view/570

Hada, R.I.P., Fanggidae, R.E., & Nursiani, N.P. 2020. Flexible Working Arrangement dan Pengaruhnya Terhadap Work-Life Balance Pada Resellers Online Shop. Jurnal Ekobis: Ekonomi, Bisnis, dan Manajemen, Vol 10(2), 162-171. DOI: https://doi.org/10.37932/j.e.v10i2.111

Hanafi, M.M. 2019. Manajemen Plus Kasus-kasus Manajemen. Edisi Ketiga. Yogyakarta: Unit Penerbit dan Percetakan Sekolah Tinggi Ilmu Manajemen YKPN.

Hayu, R.S. 2019. Smart Digital Content Marketing, Strategi Membidik Konsumen Millenial Indonesia. Jurnal Manajemen dan Kewirausahaan, Vol 4(1), 61-69. DOI: http://dx.doi.org/10.32503/jmk.v4i1.362

Insana, D.R.M., Suseno, I., & Yolanda. 2022. Minat Wirausaha Mahasiswa Berbasis Ekonomi Kreatif di Masa Pandemi Covid 19. Sosio e-Kons, 14 (1), 45-53. DOI: http://dx.doi.org/10.30998/sosioekons.v14i1.12058

Komara, B.D., Setiawan, H.C.B. 2020. Inkubator Bisnis Sebagai Pendorong Tumbuhnya Wirausaha Muda: Studi Tentang Suksesi Kewirausahaan Mahasiswa Universitas Muhammadiyah Gresik. Jurnal Riset Entrepreneurship, Vol 3 (1), 33-39. DOI: http://dx.doi.org/10.30587/jre.v3i1.1159

Prastyaningtyas, E.W., & Arifin, Z. Pentingnya Pendidikan Kewirausahaan Pada Mahasiswa Dengan Memanfaatkan Teknologi Digital Sebagai Upaya Menghadapi Revolusi 4.0. Proceedings of the ICECRS, Vol 2 (1), 281-285. DOI: https://doi.org/10.21070/picecrs.v2i1.2382

Pratama, H.Y., Darusman, Y., & Danial, A. 2022. Profil Mahasiswa Pendidikan Masyarakat Universitas Siliwangi yang Berwirausaha. Lifelong Educational Journal, Vol 2(1), 63-69. DOI: https://doi.org/10.180685/lej.v2i1.85

Purnamasari, E.P. 2020. Ide Bisnis Modal Tipis 500 Ribuan: Langkah Sukses Membangun, Menerapkan Strategi, Hingga Mengatasi Hambatan Bisnis. Unicorn Publishing. Diakses pada 14 April 2022. https://books.google.co.id/books?id=A3D0DwAAQBAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false

Ramdhan, M. (2021). Metode penelitian. Cipta Media Nusantara.

Rukmana, A. Y., Harto, B., & Gunawan, H. (2021). Analisis analisis urgensi kewirausahaan berbasis teknologi (technopreneurship) dan peranan society 5.0 dalam perspektif ilmu pendidikan kewirausahaan. JSMA (Jurnal Sains Manajemen dan Akuntansi), 13(1), 8-23. https://doi.org/10.37151/jsma.v13i1.65

Setiawan, H. R. (2021, June). Manajemen kegiatan evaluasi pembelajaran. In Seminar Nasional Teknologi Edukasi Sosial dan Humaniora (Vol. 1, No. 1, pp. 507-511). https://doi.org/10.53695/sintesa.v1i1.350

Suaidy, H., dan Lewenussa, R. 2019. Pengaruh Pola Pikir (Mindset) Kewirausahaan Terhadap Motivasi dan Keterampilan Wirausaha Mahasiswa Program Studi Manajemen Universitas Muhammadiyah Sorong. Sentralisasi, Vol 8(1), 1-17. DOI: https://doi.org/10.33506/sl.v8i1.385.

Tambunan, F. (2020). Pengaruh Adversity Quotient Terhadap Kesuksesan Berwirausaha (Studi Empiris Pada Wirausahaan Di Kelurahan Tanjung Rejo Kecamatan Medan Sunggal). JUPIIS: Jurnal Pendidikan Ilmu-Ilmu Sosial, 12(1), 68-74. https://doi.org/10.24114/jupiis.v12i1.15697

Wijoyo, H., Utama, A.S., Dewi, S., Haudi, Anggraini, N., & Sapiun, Z. 2021. Enterpreneurship. Sumatera Barat: Insan Cendikia Mandiri.

PlumX Metrics

Published
2024-01-04
How to Cite
FH, Y., Deskoni, D., & Firmansyah, F. (2024). Manajemen Pengelolaan Usaha Mahasiswa Program Studi Pendidikan Ekonomi FKIP Universitas Sriwijaya . Jurnal Simki Economic, 7(1), 106-119. https://doi.org/10.29407/jse.v7i1.531