Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen
Abstract views: 123
,
PDF (Bahasa Indonesia) downloads: 108
Abstract
The consumer's selection is a key aspect in addressing the wants or desires of each individual. The problem arise, when shopping, a consumer's decision to select the necessary things can become uncertain. This situation is caused by a consumer's lack of motivation. This study attempts to examine the effect of shopping motivation on customer decisions in choosing retail locations in order to identify conditional difficulties. The survey was done quantitatively with 66 respondents and sent via the G-Form to customers who had shopping experiences in various shopping locations. The data was analyzed using multiple linear regression to determine the association between shopping motivation and consumer decision making. The study's findings indicate that shopping motive has a substantial influence on customer decisions about where to purchase. Understanding the many factors underpinning consumer decision making allows merchants to tailor their marketing efforts to better meet the demands and preferences of their customers. The strategy is that retailers can strategically position their stores in shopping centers or social centers to serve socially motivated buyers by segmenting the market based on shopping purposes.
Downloads
References
Anindhita, I., Nurhadi, N., & Trinugraha, Y. H. (2023). Preferensi Konsumen Pasar Tradisional di Kabupaten Purbalingga. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 7(1), 524–537. https://doi.org/10.58258/jisip.v7i1.4414
Barokah, S., Asriandhini, B., & Putera, M. M. (2021). Emotional Shopping Sebagai Variabel Mediasi Gaya Hidup Dan Motivasi Belanja Hedonis Pada Keputusan Pembelian Impulsif Produk 3Second. Maker: Jurnal Manajemen, 7(2), 156–167. https://doi.org/10.37403/mjm.v7i2.360
Brier, J., & lia dwi jayanti. (2020). Stratgic Human Resources. USA: Springer
Ferinia, R & SHutagalung, S. (2017). Linkage Between McClelland Motivation Theory, Interpersonal Relationship, Employee Engagement and Performance of Nurses at Adventist Hospital. Advanced Science Letters, 23(11), 10955–10958. https://doi.org/https://doi.org/10.1166/asl.2017.10196
Ferinia, R. (2023). Metode Penelitian Sosial: Panduan Lengkap, Tips, Trik, Teknik, Praktik. Media Sains Indonesia.
Ferinia, R., Tanjung, R., Purba, B., Lestari, N., Mastuti, R., Utami, N. R., Murdana, I. M., Suwandi, A., Mistriani, N., Fitriyani, E., Prasetio, A., Muktiarni, N., & Dewi, I. K. (2020). Perilaku Konsumen Kepariwisataan. Yayasan Kita Menulis.
Harahap, H. (2017). Preferensi Media Masyarakat Jabodetabek Dan Faktor Faktor Yang Mempengaruhinya. Jurnal Studi Komunikasi Dan Media, 21(1), 43. https://doi.org/10.31445/jskm.2017.210104
Herawaty, T., Tresna, P. W., & Hatiqah. (2019). The Influence of Lifestyle on the Process of Purchase Decision (A Study on Android Users Community). Review of Integrative Business and Economics Research, 8(2), 344–351. https://www.buscompress.com/uploads/3/4/9/8/34980536/riber_8-s2_31_b18-142_344-351.pdf
Joewono, T. B., Larasati, N. P., & Rizki, M. (2020). Pengaruh Lingkungan Tempat Tinggal Terhadap Perjalanan Berbelanja Di Kota Bandung. Jurnal Transportasi, 20(2), 77–86. https://doi.org/10.26593/jtrans.v20i2.4100.77-86
Khansa, T. C. (2022). Analysis of The Effect of Shopping Life Style and Fashion Involvement on Impulse Buying Behavior on Morningclo Thrift Store Consumers. International Journal of Review Management Business and Entrepreneurship (RMBE), 2(1), 176–187. https://doi.org/10.37715/rmbe.v2i1.3029
Kotler, P., & Armstrong, G. (2016). Philip Kotler Gary Armstrong, Prinsif-prinsif Pemasaran edisi 12 jilid 1. intro ( PDFDrive ). In Prinsip-Prinsip Pemasaran.
Laskito, I. (2021). Belanja di Giant dan Hero Bisa Pakai GoMart. Pointsgeek. https://pointsgeek.id/belanja-di-giant-dan-hero-bisa-pakai-gomart/
Latif, F. R. D., & Ishak, A. (2022). Faktor-Faktor Yang Mempengaruhi Belanja Online Berbasis Smartphone: Ebuah Studi Empiris Dari Pembelanja Wanita Muda Di …. Selekta Manajemen: Jurnal Mahasiswa Bisnis …, 01(03), 249–265. https://journal.uii.ac.id/selma/article/view/24840
Levis, V. (2021). Indomaret Jawara Jaringan Ritel di Indonesia -- Jumlah Gerai Ritel (2020). Reddit. https://www.reddit.com/r/indonesia/comments/r4oxu2/indomaret_jawara_jaringan_ritel_di_indonesia/
Marza, S., Idris, I., & Abror, A. (2019). The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping. 64(2001), 588–597. https://doi.org/10.2991/piceeba2-18.2019.40
Purwanto, N. (2021). Wanita Dan Belanja: Aspek Motivasi Dilihat Dari Sudut Pandang Perilaku Konsumen. AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu …, 14. https://doi.org/10.35457/akuntabilitas.v13i2.1812
Sandi, F. (2021). Gerai Giant Bertumbangan, Ini Dia Akar Masalah Sebenarnya. CNBC Indonesia. https://www.cnbcindonesia.com/news/20210527133325-4-248743/gerai-giant-bertumbangan-ini-dia-akar-masalah-sebenarnya
Sari, A. Y. (2018). Perilaku Belanja di Kalangan Wanita Perkotaan. 3. http://eprints.ums.ac.id/61950/11/NASKAH PUBLIKASI.pdf
Sari, N. P., Wahyuni, S., & Widodo, J. (2022). Pengaruh Persepsi Kualitas dan Loyalitas Merek Terhadap Keputusan Pembelian Ayam Gephok Pak Giek Mastrip Jember. Jurnal Pendidikan Ekonomi, 16(1), 40–46. https://doi.org/10.19184/jpe.v16i1.22729
Schiffman, L. G., Kanuk, L. L., & Hansen, H. (2012). Consumer Behaviour: A European Outlook. In Pearson Education.
Setyawati, B. N., & Santoso, E. B. (2024). Pengaruh Motivasi Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Singgah Kedai Kopi. Jurnal Ekonomi Dan Bisnis Digital , 1(3), 662–667. https://jurnal.ittc.web.id/index.php/jebd/article/view/843
Sherly, Halim, F., Butarbutar, M., SN, A., Sisca, Purba, B., Ferinia, R., Dewi, I. K., Hasyim, Sudarso, A., & Purba, E. (2020). Pemasaran Internasional. Yayasan Kita Menulis.
Sitorus, O. F., & Utami, N. (2017). Strategi promosi pemasaran. Fkip Uhamka, 1–309. http://repo.darmajaya.ac.id/4855/
Copyright (c) 2024 Rolyana Ferinia Pintauli, Michael Sabato Simatupang
This work is licensed under a Creative Commons Attribution 4.0 International License.
