Analisis Customer Rating dan Customer Review terhadap Keputusan Pembelian Produk Makanan Secara Online
Studi Kasus pada Konsumen Pengguna Jasa Pesan Antar Shopee Food di Kota Solo
Abstract views: 63
,
PDF (Bahasa Indonesia) downloads: 77
Abstract
The development of technology that is increasingly advanced today has led to changes in consumer behavior in buying food. The phenomenon of food delivery services through applications has made it easier for people to buy food without having to leave home. The purpose of this research is to determine the influence of customer rating and customer review variables on the purchasing decisions of food products through the Shopee Food delivery service in Solo City, Central Java. Respondents in this study are buyers who have used the food delivery service through Shopee Food, totaling 100 people. The results of the study indicate that, partially, the customer rating variable does not influence the purchasing decision, while the customer review variable affects the purchasing decision. The most dominant variable influencing this study is the customer review variable.
Downloads
References
apjii.do.id. (2023). Survei APJII Pengguna Internet di Indonesia Tembus 215 Juta Orang. apjii.do.id. https://apjii.or.id/berita/d/survei-apjii-pengguna-internet-di-indonesia-tembus-215-juta-orang
Arbaini, P. (2020). Pengaruh Consumer Online Rating Dan Review Terhadap Keputusan Pembelian Pada Pengguna Marketplace Tokopedia. Jurnal Bisnis dan Manajemen, 7(1). https://doi.org/10.26905/jbm.v7i1.3897
Djaali, H. (2020). Metodolofi Penelitian Kuantitatif. PT Bumi Aksara.
Finaka, A. W. (2023). Pengguna Internet di Indonesia Makin Tinggi. Indonesiabaik.id. https://indonesiabaik.id/infografis/pengguna-internet-di-indonesia-makin-tinggi
Fitriyah, R., & Luqyana, I. (2021). Covid-19: The Global Pandemic and its Impact on the Indonesia Economy. Agregat: Jurnal Ekonomi dan Bisnis, 2(1). https://doi.org/10.22236/agregat_vol5/is1pp78-96
Hardani, N. A. (2020). Metode Penelitian Kualitatif dan Kuantitatif. Pustaka Ilmu.
Indonesia, C. (2021). Laba Bank Mandiri Turun Jadi Rp17,11 T di 2020. cnnindonesia.com. https://www.cnnindonesia.com/ekonomi/20210128162845-78-599630/laba-bank-mandiri-turun-jadi-rp1711-t-di-2020
Istiqomah, & Mufidah, L. (2021). Pengaruh Review Service Menu dan Rating Menu terhadap Keputusan Pembelian Makanan pada Marketplace Shopeefood. Jurnal Socia Akademika, 7(2). https://aks-akk.e-journal.id/jsa/article/view/151
Kartinawati, E. (2022). From safety to source domination and diversity content: Media challenges in the pandemic era. Informasi, 52(2). https://doi.org/10.21831/informasi.v52i2.51294
Lestari, F. B. (2021). Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Konsumen Marketplace Di Kota Tegal. Skripsi thesis, Universitas Pancasakti Tegal. https://repository.upstegal.ac.id/3244/
Mertha, J. I. M. L. (2020). Metode Penelitian Kuantitatif dan Kualitatif. Anak Hebat Indonesia. https://www.anakhebatindonesia.com/metode-penelitian-kuantitatif-dan-kualitatif-teori-penerapan-dan-riset-nyata.html
Nugraha, S., & Nuraeni, D. (2021). Peran Teknologi Internet Dalam E-Commerce. Journal Civics & Social Studies, 5(2). https://doi.org/10.31980/civicos.v5i2.1474
Sianipar, A. H. F., & Yoestini. (2021). Analisis Pengaruh Customer Review dan Customer Rating Terhadap Keputusan Pembelian Produk di Online Marketplace (Studi Pada Mahasiswa Pengguna Tokopedia di Kota Semarang). Diponegoro Journal of Management, 10(4). https://ejournal3.undip.ac.id/index.php/djom/article/view/32431
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Copyright (c) 2024 Annisa Indah Mutiasari, Anggit Dyah Kusumastuti, Rusnandari Retno Cahyani, Firdhaus Hari Saputro Al Haris
This work is licensed under a Creative Commons Attribution 4.0 International License.
